Rated 4.3 out of 5 by 361
Rated 5 out of 5 by LoyalConsumer Disappointed
I am extremely disappointed this bra has been discontinued, This is the only bra I have bought for years and now that Lane Bryant has discontinued and have not replaced it with a similar make I am starting all over again. The smooth balconette bra is not worth the try for those of you thinking about trying it if you loved this bra. The smooth version is awful. Lane Bryant definitely lost a customer with this one. Nothing else is comparable.
September 29, 2015
Rated 5 out of 5 by Katie85 Upset that this bra is discontinued
I can't believe that this bra has been discontinued. For the past 3 years, this has been my only bra of choice. Recently, I've had to buy new bras because my old ones are starting to break due to age. I was deeply disappointed that my bra is no longer available. I don't know what I'm going to do. I recently decided to "try" the smooth balconette to see if maybe if I can like them. Nope. I can't wear any of the bras that lane Bryant now offers. Nothing for me, and supported the girls like the cushion comfort balconette bra. Please bring this back, I really need bread that fit again. Don't make me search for another store who can meet my needs.
September 19, 2015
Rated 5 out of 5 by kelray How can you do this?
This bra was 'it' for me. I first bought a pair on bogo-half off right when they came out to 'see how I'd like it'... Well, I loved it so much that I gave away every other bra I owned and bought 8 more all at one time. It was a huge investment, but I can honestly say was a terrific decision. It was a great day when that online order arrived. My only disappointment was that I only got white, black and beige; other colors were never available in my size (40DDD), which is why I only gave 4 stars for style.
How can you discontinue this bra? I loved it, and by the other reviewers, I am not alone. I also had a difficult time getting it - there were many times that I would have taken advantage of the bogo-half off sale, but my store didn't even have 2 in my size. Again, I figured that was because it was so popular. I am an instant gratification person, and I while I could have bought it online, I was already buying things in the store, and didn't want to either put them back to buy all items online (coupons give you more off it the whole order is together, as you know) and so I would simply 'wait it out'... Only to be disappointed again when I came in and found that there was only one (or none) in my size.
Honestly, I was also hopeful that more colors would be available in it for my size as well.
I have never before had a bra that didn't dig in and hurt, unless it is an underwire-free bra, and those just don't provide any shape or flatter at all like this one does. This has it all.
Please reconsider the decision to discontinue it. Especially for those up us that are larger-chested, it is a Godsend.
August 25, 2015
Rated 5 out of 5 by MsLadyG Disappointed
I am stunned to see my favorite bra is being discontinued.
This is the only bra I wear, and now Lane Bryant, you tell me I can no longer get this particular bra! I'm so very disappointed !!! Now I have to find another store that can satisfy my taste for an exquisite bra with great hold, and comfort. I have no choice, but I will no longer shop your brand!
August 18, 2015