Model photo in black pants and white top

Fit Experts

We’ve been fitting women for over 100 years

And a century later we’re still #1.

Model photo in jeans and white tee

The fit you love & trust

We put fit above everything else when it comes to clothes that keep you looking and feeling your best.

It’s why we conduct extensive fit research and have Fit Experts in every store. It’s why we use best-in-class fabrics and built-in technologies that give you the support and comfort you need. And it’s why we believe every woman deserves that hugs-your-curves-in-all-the-right-places feeling you only get from clothes that feel as if they were made just for you. It’s why you can rely on us for fit you can trust…always.

Fit Experts - Style & Comfort You Love - Fit You Can Always Trust - Since 1904

No two bodies are alike, so it’s our job to make sure every client finds perfect-fitting fashion, regardless of shape and size. Starting with cutting-edge forms and fabrics, we test and retest every piece to ensure that our clothes keep our clients confident and inspired every day.

Rosalind Crump Vice President of Technical Design
Model photo in jeans and white tee

35 million jeans sold

Model photo in a bra

150 million bras sold

Style with solutions

As women designing for women, we believe that the shortcut to chic sometimes calls for a little extra help: shaping, smoothing and slimming secrets to name a few. So, with your feedback and requests in mind, we give you solutions for whatever you need, without sacrificing an ounce of style.

Curve-loving denim

From our comfy-sexy stretch to our Flex Magic Waistband, we have a fit for every body. Plus, slimming, sculpting solutions to give you legs for day and a booty lift you love.

Flex magic waistband jeans background photo
Flex magic waistband jeans photo

Flex magic waistband

Works like magic to give you a defined waist that won’t gap or stretch out. You’ll feel comfy and secure, while looking smooth and pulled together, even at the end of your day.

Secret slimming jeans background photo
Secret slimming jeans photo

Secret slimming

Our high-rise Tighter Tummy technology gives you a smooth tummy, defined waist and a booty lift too.

We design jeans for the shape of YOU. We use the latest cutting-edge techniques to make EVERY BODY feel as if you are in your most comfortable sweat pants.

Rosalind Vice President of Technical Design

Tops with solutions

Need something to hide your tummy? Have trouble keeping your button-down tops from popping open at your bust? Our tops do that, and so much more.


The Solution

Tops that work magic to hide your tummy while enhancing your best assets.

The Style

A variety of silhouettes with clever design details and curve-enhancing cuts.


The Solution

Great for creating a flattering, feminine shape that won’t cling at the bottom.

The Style

A variety of A-line styles that skim your curves and flare gently at the hemline.

No Peek

The Solution

Eliminates bust gaps and puckering with strategically placed buttons.

The Style

Our button-down shirting collection of timeless, pulled-together styles.

We create tops designed to flatter your figure, making each and every style feel custom made just for you.

Rosalind Vice President of Technical Design

The sexy solutions under it all

Our bras and panties are tested on real bodies so that they support, smooth, lift and love every curve with your feedback and needs in mind.

Free bra fittings in every store. Every day.

We can’t technically call our Certified Fit Experts life-changers, but they really are. Their job isn’t done until you slip into our bras and ask “Where have you been all my life?”

Unique to Cacique

Most brands take one industry bra size and simply scale it up or down, but we design each cup size individually to give you the customized fit and feel you need. It makes us the best at larger cups too!

Fitting intimates is a true science. We study the ergonomics of the female form and work tirelessly to understand parts of the body that cannot 'just be measured'.

Lisa Vice President of Technical Design

Swim you can live in

Designed to be super comfy, with cuts that complement your shape. In our suits you’ll look and feel fearless from the fitting room to real life.

Feel the difference

Our suits keep you smooth and supported, never constricted. We do fabric you can move in and elastics that don’t roll or dig. And our coverage options let you flatter what you love, and hide what you don’t.

We design with built-in support, slimming linings and camouflaging details for every woman – active moms, sunbathers and everyone in between.

Katie Technical Designer

We’ve expanded our fit offerings to make sure you find something you love every time you shop. That means more sizes, more petites & more length options –– more size inclusivity than ever before.

2000+ women have your back

Many brands use quizzes and data to back their fit. We use a panel of women (aka wear-testers) who literally “live” in our product for hours or days at a time. Their feedback helps us refine our fits, fabrics and design details to make sure it’s perfect so you get style and comfort in every piece.

Lane Stylists

Find your life-changing fits and the styles that work best for you and your life. In stores. Every day. Always free…always fun.

Learn more

True Fit

Find the right style & fit for your curves (sans the tape measures & wacky charts). Just take True Fit’s simple 60-second quiz.

Find your fit

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