Model photo in black pants and white top

No one does fit better.

perfecting fitfor over 100 years

And we're still #1 today.

We conduct extensive research, use best-in-class fabrics and develop built-in technologies that give you the support and comfort you need — all to deliver a trustworthy fit you can count on every time. Because everyone deserves the confidence that comes from clothes that hug your curves in all the right places.

Model photo in jeans and white tee
Model photo in jeans and white tee

35 million jeans sold

Model photo in a bra

200+ million bras sold

Style with solutions

As women designing for women, we believe that the shortcut to chic sometimes calls for a little extra help: shaping, smoothing and slimming secrets to name a few. So, with your feedback and requests in mind, we give you solutions for whatever you need, without sacrificing an ounce of style.

Denim Flawless by design

We put fit above everything else. It’s why we use the best stretch & recovery denim, develop solutions like our FLEX Magic Waistband and test every pair before it hits our stores. All to bring you the best-fitting jeans…ever!

Model photo in a bra

Flex magic Waistband

Works like magic to give you a defined, gap-free waist with flexy stretch & recovery. You’ll feel comfy and secure, while looking smooth and pulled together, even at the end of your day.

Model photo in a bra

tighter tummy

This high-rise slimming solution gives you a smooth tummy, defined waist and a booty lift, too.

The sexy solutions under it all

Our bras and panties are tested on real bodies so that they support, smooth, lift and love every curve with your feedback and needs in mind.

Free bra fittings in every store. Every day.

We can’t technically call our Certified Fit Experts life-changers, but they really are. Their job isn’t done until you slip into our bras and ask “Where have you been all my life?”

Unique to Cacique

Most brands take one industry bra size and simply scale it up or down, but we design each cup size individually to give you the customized fit and feel you need. It makes us the best at larger cups too!

“Fitting intimates is a true science. We study the ergonomics of the female form and work tirelessly to understand parts of the body that cannot ‘just be measured’.”

Lisa Vice President of Technical Design

Swim you can live in

Designed to be super comfy, with cuts that complement your shape. In our suits you’ll look and feel fearless from the fitting room to real life.

Feel the difference

Our suits keep you smooth and supported, never constricted. We do fabric you can move in and elastics that don’t roll or dig. And our coverage options let you flatter what you love, and hide what you don’t.

2000+ women have your back

Many brands use quizzes and data to back their fit. We use a panel of women (aka wear-testers) who literally “live” in our product for hours or days at a time. Their feedback helps us refine our fits, fabrics and design details to make sure it’s perfect so you get style and comfort in every piece.

Lane Stylists

Find your life-changing fits and the styles that work best for you and your life. In stores. Every day. Always free…always fun.

Learn more