Lane Style Cash

Formerly known as Real Women Dollars

Earn & redeem everywhere you shop us — outlets, too!

Shop & earn


Lane Style Cash

October 6 - November 12

For every $50 purchase in stores & online*

Cash in & redeem


off $50 purchase

November 13 - November 19

in stores & online**

How it works.

Shop & earn

You'll receive a $25 Lane Style Cash coupon for every $50 purchase during the "earn" timeframe. The more you spend on merchandise, the more Lane Style Cash you earn to redeem later.

PURCHASE $50 $100 $150 $200 $250
Earn $25 $50 $75 $100 $125

When you shop online, any Lane Style Cash earned will be shipped with your purchase. Be sure to look for it in your package!

Come back & cash in

Shop during the redemption timeframe and cash in a $25 Lane Style Cash coupon for every qualifying $50 purchase. And the more you spend on merchandise, the more Lane Style Cash you can redeem!


Stack up your savings! Redeem up to 10 Lane Style Cash coupons per order online (no limit in stores).

Need a reminder? We've got you.

TEXT CASHIN to 552255*** to get reminders and exclusive offers sent straight to your phone. Sign up for email to receive Lane Style Cash reminders, new fashion alerts and surprise deals.

Sign me up

Earn Lane Style Cash

*Earn a $25 Lane Style Cash coupon for every $50 spent on merchandise in Lane Bryant stores and Outlets or at during the upcoming earning period. Valid for $25 off qualifying $50 purchases during redemption period. Not valid on Gift Card and E-Gift Cards.

Redeem Lane Style Cash

**Valid on in-stock merchandise only. Not redeemable in closing stores or on SPANX® and other third-party brands at Not combinable with coupons, Doorbusters and other store or site promotions of 40% off or higher. Redeem one $25 coupon for each $50 purchase (maximum of 10 coupons per transaction online). Qualifying amount is determined after allowable discounts and before taxes, shipping & handling. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and e-Gift Cards. To redeem in stores, present coupon along with original receipt. To redeem online, use the code on coupon, if eligible merchandise is returned, the offer value or a portion thereof may be deducted from the refund or mechandise credit and may not be reused. Redeem in Lane Bryant stores and Outlets or at during redemption period (see dates above). Associates of Lane Bryant and other Ascena-owned companies are not eligible. Surrender coupon upon redemption. No photocopies or replications will be accepted.

Subscribe to text messages

***By texting CASHIN to 552255 you agree to receive recurring automated marketing messages from Lane Bryants to the mobile number provided at opt-in. Consent is not a condition of purchase. Message & data may apply. Full terms and conditions: Privacy Policy: Text HELP for Help. Text STOP to stop.

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