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Curve Icon^™, Cotton & Comfort Bliss^® Bras $29.50 | All Other Bras Starting at $35.50 Shop Now

Final days to cash in! Lane Style Cash Redeem $25 Off Your $50 Purchase Now thru Aug.3! Shop Now

Offer valid limited time only. While supplies last. Offer not valid on the purchase of charity items, third party brands, gift cards, e-gift cards, credit card payments, prior purchases, final sale items, taxes or shipping; other exclusions may apply. In the event of a return, refund shall not exceed amount paid. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Lane Bryant reserves the right to discontinue or modify this offer at any time. Offer may not be combined with other offers, coupons or discounts except as provided herein. No rain checks. No price adjustments. No cash value. Not transferable. Void where prohibited.

CLOTHING, ACCESSORIES, SLEEP & SWIM BOGO 50% OFF:

Valid in Lane Bryant stores and at lanebryant.com 7/30/2026 – 8/2/2026 (until 11:59 p.m. PT online). Offer valid on as marked clothing, accessories, sleep & swim. Excludes clearance, doorbusters & third-party brands (e.g., Skechers, Clarks & Lemon). "BOGO" discount applied to item(s) of equal or lesser value before tax. Though charges will be as stated, receipt may reflect return value, which is prorated as a courtesy. To receive full amount paid, both full-price and discounted items in the BOGO must be refund-eligible and returned per return policy. Not combinable with coupons or other discounts unless otherwise stated.

DOORBUSTER CURVE ICON^™, COTTON & COMFORT BLISS^® BRAS $29.50 | ALL OTHER BRAS STARTING AT $35.50:

Valid in Lane Bryant stores and at lanebryant.com 7/30 – 8/2/2026 (until 11:59 p.m. PT online). Valid only on select in-stock bras. Excludes early access, clearance and final sale bras. Not combinable with coupons or other discounts unless otherwise stated.

DOORBUSTER PANTIES 5 FREE WHEN YOU BUY 3:

Valid in Lane Bryant stores and at lanebryant.com 7/31/2026 – 8/2/2026 (until 11:59 p.m. PT online). Offer valid on as marked panties. Excludes early access & panty packs. "B3G5" discount applied to item(s) of equal or lesser value before tax. Though charges will be as stated, receipt may reflect return value, which is prorated as a courtesy. To receive full amount paid, both full-price and discounted items in the B3G5 must be refund-eligible and returned per return policy.

DOORBUSTER BRACELETS $10:

Valid in Lane Bryant stores and at lanebryant.com 7/20/2026 – 8/3/2026 (until 11:59 p.m. PT online). Offer valid on select in-stock jewelry while supplies last. Excludes early access, clearance, and third-party brands (e.g., Skechers, Clarks & Lemon). Not combinable with coupons or other discounts unless otherwise stated.

SALE STEALS:

Online only. Valid only on as marked select items while supplies last. Excludes early access, doorbusters and other third-party brands. Valid at lanebryant.com while supplies last.

CLEARANCE EXTRA 50% OFF:

Online only. Valid at lanebryant.com 8/1/2026 – 8/3/2026 (until 11:59 p.m. PT online). Excludes clearance bras and clearance panties. Items marked Final Sale are not eligible for return. Not combinable with coupons or other discounts unless otherwise stated.

CLEARANCE BRAS $25:

Valid only on as marked in-stock clearance bras while supplies last. Excludes early access. Not combinable with coupons or other discounts unless otherwise stated. Valid in stores and at lanebryant.com, while supplies last. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

DOORBUSTER MIRACLESUIT, MAGICSUIT & MORE 25% OFF:

Valid in Lane Bryant stores and at lanebryant.com. Valid only on as marked in-stock swimsuits. Excludes early access. Not combinable with coupons or other discounts unless otherwise stated.

REDEEM LANE STYLE CASH:

**Valid on in-stock merchandise only. Not redeemable in closing stores and other third-party brands at lanebryant.com. Not combinable with coupons, Doorbusters, and other store or site promotions of 40% off or higher. Redeem one $25 coupon for each $50 purchase (maximum of 10 coupons per transaction online). Qualifying amount is determined after allowable discounts and before taxes, shipping & handling. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. If eligible merchandise is returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Redeem in Lane Bryant Stores or at lanebryant.com July 24 - August 3, 2026 (until 11:59 p.m. PT online). Associates of Lane Bryant and other Knitwell-owned companies not eligible.

EARN LANE STYLE CASH:

Earn a $25 Lane Style Cash coupon for every $50 spent on merchandise in Lane Bryant stores and Outlets or at lanebryant.com during the earning period, July 31 - September 17, 2026. Valid for $25 off qualifying $50 purchases during redemption period, September 18 - September 28, 2026. Not valid on Gift Cards and E-Gift Cards.

LANE REWARDS PROGRAM:

1 This rewards program is provided by Lane Bryant Brands Opco LLC, and its terms may change at any time. Click Here for full Program Terms and Conditions, which include eligibility requirements, how points are calculated and binding dispute resolution provisions. In order to join, you will be required to provide your phone number and email address to Lane Bryant. Lane Rewards Membership is only open to legal residents of any 1 of the 50 U.S. or D.C. and the age of majority.

Rewards are valid at Lane Bryant stores or at lanebryant.com. Valid one time only. Duplicate offers will not be accepted. Rewards will not be re-issued if lost, stolen or destroyed. Rewards and Points have no monetary or cash value and may not be redeemed for cash or, except under the Program, any cash equivalent. Rewards are not valid on past purchases, exchanges, returns, credit card payments, Gift Cards or E-Gift Cards. Not valid on SPANX®, Amoena, or other third-party merchandise. If full Reward amount isn’t used, the remaining balance will be forfeited. If an eligible item is returned, the Reward value will be deducted from the refund and may not be reused. Rewards Program Account must be in good standing. Limit 10 Reward Coupon Codes per day. For additional information about Rewards, including how to redeem, see Terms and Conditions.

3X POINTS ON CURVE ICON^™ BRA PURCHASES:

5Silver Members earn 30 pts/$1 (45 pts/$1 with their Lane Bryant Credit Card), Gold Members earn 45 pts/$1 (60pts/$1 with their Lane Bryant Credit Card) and Platinum Members earn 60 pts/$1 (75 pts/$1 with their Lane Bryant Credit Card) on eligible purchases. Not combinable with other additional Bonus Point special offers. Offer is available to all Lane Rewards members. Subject to some additional restrictions (see Rewards Program at lanebryant.com/help/loyalty-terms-and-conditions), each qualifying purchase amount equals only the price of bonus-eligible merchandise before tax and shipping. This rewards program is provided by Lane Bryant Brands Opco LLC and its terms may change at any time. For full Rewards Terms and Conditions, please see lanebryant.com/help/loyalty-terms-and-conditions. Bonus Points will appear in your Lane Rewards Program Account after a qualifying purchase within approximately 7 days. Valid 7/30/26-8/2/26 (ends 11:59 p.m. PT online).

FREE PANTY WITH PURCHASE OF CURVE ICON^™ BRA ON LANE BRYANT CREDIT CARD:

6Offer limited to select in-stock items only. Must be redeemed in same store, or online transaction at the time of bra purchase. No substitutions allowed. Valid one time only. Duplicate offers will not be accepted. Cannot be combined with other offers. Maximum of 1 (one) pair of panties from the Comfort Bliss® No-Show and Seriously Sexy™ Panty Collections. If free item is returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit. Not combinable with associate discount. Valid 7/30/26-8/2/26 (until 11:59 p.m. PT online).

$20 OFF YOUR FIRST PURCHASE WHEN YOU OPEN & USE YOUR LANE BRYANT CREDIT CARD:

*Application and approval must occur same day to receive the offer. Combinable with other promotions and offers unless otherwise stated. Valid one time only. The entire transaction amount after discount must be placed on the Lane Bryant Credit Card. Duplicate offers will not be accepted. Valid only on in-stock merchandise. Offer not valid on other third-party brands as stated. One $20 introductory discount per customer. $20.01 minimum purchase required at lanebryant.com (no minimum purchase amount required in stores, though any unused amount will be forfeited). If one or more eligible items are returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Qualifying purchase is determined after allowable discounts and before taxes and shipping & handling. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. Credit card offers are subject to credit approval. Lane Bryant Credit Card Accounts are issued by Comenity Bank.

LANE REWARDS TEXT SIGN-UP BONUS POINT OFFER:

Lane Rewards members are eligible to receive a one-time offer of 1000 Bonus Points upon Lane Rewards text messaging sign up. No promo code required. Bonus Points will appear in your Lane Rewards Program Account within approximately 7 days of sign up.

SKECHERS, LEMON & CLARKS:

Online only. Valid only on as marked in-stock Skechers®, Lemon & Clarks products while supplies last. Not combinable with coupons or other discounts unless otherwise stated. Valid at lanebryant.com.

REFER A FRIEND PROGRAM GIVE $10 OFF GET $10 OFF:

$10 off qualifying online purchase. Combinable with other promotions and offers unless otherwise stated. Valid one time only on in-stock merchandise. Offer not valid on other third-party brands as stated. Qualifying purchase is determined after allowable discounts and before taxes and shipping and handling. Duplicate offers will not be accepted. Offer will not be re-issued if lost, stolen or destroyed or with return/refund of merchandise. $10.01 minimum purchase required. Regardless of purchase amount, maximum discount is $10. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. If eligible merchandise is returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Not combinable with associate discount. Valid only at lanebryant.com (for assistance, call l-866-886-4731) with use of coupon code at checkout. Not valid after 11:59 p.m. PT fourteen days from issuance.

TEACHER APPRECIATION EXTRA 10% OFF YOUR PURCHASE WITH VALID I.D.:

Valid with proper ID. Not redeemable in closing stores or on third-party brands. Not combinable with coupons, associate discounts, doorbusters, clearance or promotions on apparel and accessories throughout the site that are 40% off or higher. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Lane Style Cash, Gift Cards and E-Gift Cards. If eligible merchandise is returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Redeem at lanebryant.com until 8/30/2026 (until 11:59 p.m. PT online).

SHIPPING OFFERS:

Free shipping on purchases of $125+ applies to standard shipping in the United States only. Free Shipping on purchases of $75+ applies to standard shipping in the United States for Lane Rewards members LEARN MORE. Valid on in-stock items only. Qualifying amount is determined after discounts and before taxes, shipping. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards.

INTERNATIONAL ORDERS:

Pricing and promotions may vary by region. Please review the promotional disclaimers for specific details of each offer.

Curve Icon^™, Cotton & Comfort Bliss^® Bras $29.50 | All Other Bras Starting at $35.50 Doorbuster

Panties 5 FREE When You Buy 3 Doorbuster

Lane Style Cash Redeem $25 Off Your $50 Purchase Now thru Aug. 3!

New Arrivals BOGO 50% Off

Fashion sizes 10-40

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Only first time subscribers will receive an instant welcome offer.

By entering your mobile phone number you agree to receive recurring messages with information, alerts, and special offers from Lane Bryant. Messages may be sent in SMS or MMS format, may include marketing content, and may be sent via automatic telephone dialing system to the mobile number used at opt-in. You may need to confirm your consent, such as by replying Y to an initial text message sent to you. Your consent is not required and is not a condition of any purchase. You must be the mobile account holder, and be at least 18 years of age or have parental consent to participate. Message and data rates may apply. Text HELP to 552255 for help. Text STOP to 552255 to stop. If you text stop, you may receive a final message confirming your decision to opt-out.

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42 items

Size 38C Plus Size Underwire Bras

Full Coverage Bras No-Wire Bras & Bralettes Balconette Bras Sports Bras Plunge Bras T-Shirt Bras Strapless & Multi-Way Bras Underwire Bras Specialty Bras F to K Cups Bra Fit Guide

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Comfort Bliss® Lightly Lined Full Coverage Bra

QUICKVIEW

Comfort Bliss® Lightly Lined Full Coverage Bra

+ 5 +5 +5

~~$54.95 - $58.95~~

$29.50

Doorbuster

4.0 stars

Invisible Backsmoother Lightly Lined Full Coverage Bra

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+3 +3 +3

~~$54.95 - $64.95~~

$35.50

Doorbuster

4.2 stars

A woman with short, blonde hair and a leopard-print bra smiles gently against a plain, light background.

A woman with short, blonde hair is shown from behind, wearing a leopard-print bra and underwear against a plain, light-colored background.

QUICKVIEW

Cotton Lightly Lined T-Shirt Bra

+ 5 +5 +5

~~$49.95 - $55.95~~

$29.50

Doorbuster

3.7 stars

Available in Cups Up to H

QUICKVIEW

Cotton Boost Plunge Bra

+ 8 +8 +8

~~$49.95 - $55.95~~

$29.50

Doorbuster

3.8 stars

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+3 +3 +3

~~$54.95 - $64.95~~

$35.50

Doorbuster

4.2 stars

A woman with curly dark hair and a navy blue bra is centered against a plain, light background.

A woman in navy blue lingerie stands against a plain, light-colored background.

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+3 +3 +3

~~Price reduced from $69.95 to~~ $35.50

Doorbuster

3.7 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+3 +3 +3

~~Price reduced from $69.95 to~~ $35.50

Doorbuster

3.7 stars

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+3 +3 +3

~~$54.95 - $64.95~~

$35.50

Doorbuster

4.2 stars

Modern Luxe Lightly Lined Full Coverage Bra

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+4 +4 +4

~~$58.95 - $69.95~~

$35.50

Doorbuster

3.8 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+3 +3 +3

~~Price reduced from $69.95 to~~ $35.50

Doorbuster

3.7 stars

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+3 +3 +3

~~$54.95 - $64.95~~

$35.50

Doorbuster

4.2 stars

Comfort Bliss® Lightly Lined Multi-Way Strapless Bra

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined Multi-Way Strapless Bra

~~Price reduced from $62.95 to~~ $29.50

Doorbuster

3.7 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+4 +4 +4

~~$58.95 - $69.95~~

$35.50

Doorbuster

3.8 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+4 +4 +4

~~$58.95 - $69.95~~

$35.50

Doorbuster

3.8 stars

Available in Cups Up to K

QUICKVIEW

Cotton Lightly Lined Full Coverage Bra

~~$49.95 - $51.95~~

$29.50

Doorbuster

3.5 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+3 +3 +3

~~Price reduced from $69.95 to~~ $35.50

Doorbuster

3.7 stars

QUICKVIEW

Invisible Backsmoother Boost Plunge Bra

~~Price reduced from $67.95 to~~ $35.50

Doorbuster

4.1 stars

Totally Smooth Full Coverage Front-Close Bra

Available in Cups Up to H

QUICKVIEW

Totally Smooth Full Coverage Front-Close Bra

~~Price reduced from $75.95 to~~ $35.50

Doorbuster

3.8 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+3 +3 +3

~~Price reduced from $69.95 to~~ $35.50

Doorbuster

3.7 stars

Invisible Lace Backsmoother Lightly Lined Full Coverage Bra

QUICKVIEW

Invisible Lace Backsmoother Lightly Lined Full Coverage Bra

~~Price reduced from $70.95 to~~ $35.50

Doorbuster

4.6 stars

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+3 +3 +3

~~$54.95 - $64.95~~

$35.50

Doorbuster

4.2 stars

Totally Smooth Lightly Lined Full Coverage Bra

QUICKVIEW

Totally Smooth Lightly Lined Full Coverage Bra

~~Price reduced from $69.95 to~~ $35.50

Doorbuster

4.0 stars

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+3 +3 +3

~~$54.95 - $64.95~~

$35.50

Doorbuster

4.2 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+4 +4 +4

~~$58.95 - $69.95~~

$35.50

Doorbuster

3.8 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+4 +4 +4

~~$58.95 - $69.95~~

$35.50

Doorbuster

3.8 stars

QUICKVIEW

Comfort Bliss® Lightly Lined Full Coverage Bra With Lace

~~Price reduced from $62.95 to~~ $29.50

Doorbuster

4.0 stars

A smiling woman in a green bra poses against a plain, light-colored background.

A woman in a green bra and underwear stands facing away from the camera against a plain, light-colored background.

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined Full Coverage Bra

~~$48.95 - $58.95~~

$35.50

Doorbuster

3.7 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+3 +3 +3

~~Price reduced from $69.95 to~~ $35.50

Doorbuster

3.7 stars

A woman with dark hair wears a gray bra against a plain, light background.

A woman in a grey bra and lace-trimmed underwear stands with her back to the viewer against a plain, light-colored background.

QUICKVIEW

Invisible Backsmoother Lightly Lined Balconette Bra

+ 3 +3 +3

~~$54.95 - $64.95~~

$35.50

Doorbuster

4.3 stars

Available in Cups Up to K

QUICKVIEW

Smooth Lightly Lined Balconette Bra

~~$46.95 - $58.95~~

$23.47 - $29.47

Select Styles 50% Off
Stack with Lane Style Cash

4.2 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+4 +4 +4

~~$58.95 - $69.95~~

$35.50

Doorbuster

3.8 stars

Available in Cups Up to K

QUICKVIEW

Smooth Lightly Lined Full Coverage Bra

~~$54.95 - $58.95~~

$27.47 - $29.47

Select Styles 50% Off
Stack with Lane Style Cash

3.2 stars

QUICKVIEW

Smooth Boost Plunge Bra

~~Price reduced from $58.95 to~~ $29.50

Doorbuster

3.6 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+3 +3 +3

~~Price reduced from $69.95 to~~ $35.50

Doorbuster

3.7 stars

A woman with brown hair and a light complexion smiles as she poses in a light purple bra against a plain, light-colored background.

A woman in a lavender bra and matching underwear stands against a plain, light-colored background.

QUICKVIEW

Cotton Boost Plunge Bra With Lace

~~$53.95 - $57.95~~

$29.50

Doorbuster

4.0 stars

A woman with dark, curly hair and a navy blue bra is centered against a plain, light-colored background.

A woman in navy blue lingerie stands with her back to the viewer against a plain, light-colored background.

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+4 +4 +4

~~$58.95 - $69.95~~

$35.50

Doorbuster

3.8 stars

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