Updated and Effective: February 16, 2019
- Key points
- Information we collect
- Our use of information
- Sharing of information
- Third-party links & content
- Online advertising and analytics
- How we respond to “do not track” signals
- Consent to transfer and storage in the United States
- Accessing and updating information and choices
- Your california privacy rights
- Contact us
- Information for residents of the European Union and European Economic Area
How does Lane Bryant use the information it collects?
When we collect or receive information about our users and customers, we primarily use this information in connection with your relationship with Lane Bryant, including making it possible for you to use the features of our Channels and to provide you with special offers and content we think will most interest you.
How do companies within the Ascena Retail family of brands share information?
When you shop with us or interact with us through one of our Channels, we share information with our sister companies in the Ascena Retail family of brands. We will use this information to better understand our customers and improve your shopping and browsing experience. Other brands may also contact you with marketing information, such as special offers and promotions. If you would prefer that we not make your Personal Information available to our sister companies for their own direct marketing purposes, you can use the opt-out available in our Preference Center. California residents, see “Your California Privacy Rights.”
Does Lane Bryant share information with other third parties?
How does Lane Bryant work with third-party analytics and advertising companies?
We work with online advertising and analytics providers to serve our ads online and provide us with information regarding traffic on the Channels. The companies with which we work may use information about your activities on the Channels – and other websites and services you visit across the various devices you use – to recognize you and your devices across the internet and to provide you targeted advertising based upon your interests. Some of these companies participate in self-regulatory programs that allow you to opt-out of having information about you used for targeted advertising purposes, and you may access those opt-outs at optout.networkadvertising.org and optout.aboutads.info. We also set our own cookie in coordination with our online advertising vendor Conversant, LLC to assist us in determining which of our offers and advertisements to serve you. To opt-out of this cookie, click here. Please note these mechanisms will not stop you from seeing ads while you are online. If you opt-out, you will see generic ads instead of ads targeted to your interests.
What if I am a resident of California?
If you are a resident of California, please see “Your California Privacy Rights.”
Information we collect
Through various features on the Channels, we may collect personal information, which is information that is linked to a specific, identifiable individual ("Personal Information"), such as first and last name, email addresses, postal addresses, and telephone numbers. We may also collect other information about you, such as payment card data or other payment information, information about your purchases and other transactions with us, demographic information (e.g., your gender, ZIP code/postal code, or similar information), information about the device you are using to access the Channels, and information about your preferences and interests. We may also offer features through which you may choose to provide us with information that may be considered to include biometric identifiers (e.g., imaging used to help fit clothing). We may take your Personal Information and make it non-personally identifiable, either by combining it with information about other individuals and/or by hashing the information or otherwise removing characteristics that make the information personally identifiable directly to you.
Our Channels are intended for a general audience and are not intended for use by or targeted to children younger than the age of 13. We do not knowingly collect Personal Information from children younger than the age of 13. If we learn that we have inadvertently collected Personal Information from a user who is younger than age 13, we will delete that information from our active databases. If you are the parent or legal guardian of a child younger than 13 and believe that we have inadvertently collected Personal Information from your child, please contact us using the information in the “Contact Us” section below.
Information you provide
We may ask you to provide certain information to us (including your Personal Information) when you use the Channels or offline. For example, you may give us your information when making a purchase or completing another transaction, joining our affiliate program, interacting with customer service (including live chat), and through interactive features. When interacting with customer service, you may have the option to allow our representatives to share your screen. If you choose to permit screen sharing, we may be able to view any data and applications present on your device screen at that time. You may choose not to provide certain information; however, choosing to do so may prevent you from being able to take advantage of some of our offered features or from conducting transactions.
Community forums and user submission
Social networking features
Information provided by third parties
We may make available on the Channels a “send-to-a-friend,” “refer a friend,” “wishlist” or similar function that permits you to send Channel content directly to a third party through the Channels. If you send a friend a communication using such functionality, the information you provide about your friend (e.g., name and e-mail address) is used to facilitate the communication and is not used for any other marketing purpose unless we obtain consent from that person.
Information the channels automatically collect when you interact with us
Lane Bryant and our third-party service providers, including analytics providers, advertisers, and third-party content providers, may automatically or passively receive and record certain information about your use of the Channels whenever you visit or interact with the Channels, such as: your IP address, mobile device identifier, or similar device identifier; browser type; type of device you use to access the Channels; the domain name from which you arrived at the Channels; the time of day you visit our Channels; Location Data (defined below); and specific pages or areas of the Channel through which you navigate and how you interact with those pages or areas ("Usage Information"). This information helps us create a better experience for our users and provide you with targeted advertising. Please see the “Online Advertising and Analytics Providers” section below for more information about how to control the use of your Personal Information for the purposes of advertising.
We may capture and record or infer certain location data regarding your use of the Channels and your travels ("Location Data"). We may link that Location Data to other information that you provide to us or that may be accessed in connection with your use of the Channels. We may directly collect precise Location Data from the device you use to access the Channels if you have opted-in to such collection through our mobile application or your browser. You may be able to turn off the collection of precise Location Data through your device settings. However, please note that we may still be able to infer your approximate location through other information we collect, such as IP address.
The methods used to collect usage information may include:
Cookies and local storage
“Cookies” and local storage are pieces of information (data files) transferred to an individual’s browser on their device when the device is used to visit a Channel. These technologies are able to store a unique identifier for a device to allow a certain Internet site to recognize the device whenever the device is used to visit the site. These technologies may be used for many purposes by us and our third-party service providers, such as automatically collecting Usage Information, enabling features, remembering your preferences, and providing you with targeted advertising elsewhere online. If you do not want to accept cookies, you can block them by adjusting the settings on your Internet browser. You can find more information about cookies and how they work at www.allaboutcookies.org.
Certain browsers or browser add-ons, such as Adobe Flash, may provide additional local data storage mechanisms that are used in a manner similar to cookies, and some of the content included on our Channels may make use of this local storage. For example, a Flash cookie is a data file placed on a device via the Adobe Flash plug-in that may be built into or downloaded by you onto your device. Flash cookies may be used for various purposes, including, without limitation, enabling a Flash feature and remembering your preferences. For more information about Flash and the privacy choices Adobe offers, visit http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. If you choose to disable cookies, to adjust your Flash privacy settings on your device, or to otherwise restrict local storage, some features of the Channels may not function properly, including the shopping cart and ordering processes.
Small graphic images or other web programming code called web beacons (also known as “pixel tags,” “1x1 GIFs,” or “clear GIFs”) may be included in our web pages and email messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or email can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to a Channel, to monitor how users navigate the Channel, to count how many emails that were sent were actually opened or to count how many particular links were actually viewed.
An embedded script is programming code that is designed to collect information about your interactions with the Channels, such as the links you click on. The code is temporarily downloaded onto your device from our server or a third-party service provider, is active only while you are connected to a Channel, and is deactivated or deleted thereafter.
In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.
Our use of information
We may use information collected from or about you, including your Personal Information and Usage Information, to:
- allow you participate in the Channels, or features or activities we offer, including sweepstakes, contests, or other prize promotions;
- process a transaction (through our Channels or in our stores) or your account registration, verify your identity or eligibility, and send you confirmations and receipts;
- send you information and special offers from us, our advertisers, or third-party business partners; to contact you regarding any problems with your merchandise order or account; and to respond to your inquiries and provide customer service related to your use of the Channels;
- administer and manage our affiliate program, through which third parties make money by referring customers to our Channels;
- protect each party from errors, misuse of the Channels, fraud, or any criminal activity;
- help us serve you better, including personalizing your shopping experience and tailoring content, recommendations, and offers we display to you, including advertisements, both on the Channels and elsewhere online;
- improve the Channels or our products and services and for legal, regulatory and internal business purposes;
- detect and troubleshoot problems, resolve disputes, and enforce applicable agreements and policies for the Channels; and
Sharing of information
Affiliated and unaffiliated third parties for direct marketing
Lane Bryant may share your information, including Personal Information, with Ascena Retail Group, Inc. (the parent company of Lane Bryant), other brands owned by Ascena Retail Group, and its and our affiliates and subsidiaries, for business, analytical, and operational purposes. We also share Personal Information with these affiliated companies so that they may contact you with their own direct marketing. We may share Personal Information with unaffiliated third parties as well (which may include advertising member networks and other data cooperatives) for their own direct marketing purposes and those of such unaffiliated third parties’ own clients. You may opt out of our sharing Personal Information we have collected about you with third parties for their direct marketing purposes as described in the “Updating Your Personal Information and Choices” section below. Please note that if you have separately signed up to receive marketing communications from another Ascena brand, you will need to follow the opt-out procedures offered by that brand in order to stop receiving marketing messages from that brand. Using the affiliate opt-out feature described below will not affect your receipt of marketing messages from other Ascena brands that you have interacted with directly. And, if we have shared your information prior to you exercising your right to opt-out, you will need to opt-out directly with any third party who contacts you with marketing communications.
Third Parties providing services on our behalf
We may use third-party service providers to perform certain services on our behalf, such as hosting the Channels or Channel features, delivering packages, processing credit card payments, processing transactions and fulfilling orders, removing repetitive information from customer lists, providing customer service, providing website usage analytics, providing search results and links (including paid listings and links), providing targeted advertising, sending email, direct mail or other communications, providing marketing assistance and data analysis or enhancement, or performing other administrative services. We may give these service providers access to your information (including Personal Information) so that they can carry out the services they are performing for you or for Lane Bryant.
When you agree to receive information from third parties or request that we share your information
Cobranded Credit Card
Lane Bryant may share Personal Information and other information with the issuing bank for our Lane Bryant Credit Card, and its affiliates, for purposes related to the Lane Bryant Credit Card. For example, we may share information in order to send joint offerings, including information on how to apply for the Lane Bryant Credit Card, and in connection with your use of a Lane Bryant Credit Card, such as to maintain or service accounts and to effectuate transactions. We may also share information with these parties for analytics purposes.
Other cobranded partners
Cobranded partners are entities with whom we work to offer a service or feature. You can typically tell when you are accessing a service offered by a cobranded partner because the cobranded partner’s name will be featured prominently. You may be asked to provide information about yourself to utilize a feature offered by a cobranded partner. In doing so, you may be providing your information to both us and to the cobranded partner, or we may share your information directly with the cobranded partner. Please note that the cobranded partner’s policies will apply its collection and use of your information, not this policy.
Business transfers and transitions
In the event Lane Bryant goes through a transition (such as a merger, acquisition, bankruptcy or sale of all or a portion of its assets, including, without limitation, during the course of any due diligence process), your information (including your Personal Information) will likely be among the assets transferred. By providing your Personal Information, you agree that we may transfer such information to the acquiring entity without your further consent.
Sweepstakes, contests, & promotions
We may offer sweepstakes, contests, and other promotions (any, a “Promotion”) that may require registration. By participating in a Promotion, you are agreeing to the provisions, conditions, or official rules that govern that Promotion, which may contain specific requirements of you (including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice, likeness or other indicia of persona in advertising or marketing materials). If you choose to enter a Promotion, Personal Information may be disclosed to third parties (including, without limitation, a co-sponsor) or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s terms or official rules (such as on a winners list).
Administrative and legal reasons
Lane Bryant reserves the right to use or disclose any information (including Personal Information) as needed to satisfy any law, regulation or legal request; to protect the integrity of the Channels; to fulfill your requests; to cooperate in any law enforcement investigation, an investigation on a public safety matter, or an investigation into claims of intellectual-property infringement; to protect and defend the legal rights or property of Lane Bryant, our parent company, affiliates and shareholders, any Channel or its users, or any other party; or, in an emergency, to protect the health and safety of our users or the general public. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
If you apply for a job through the Channels, we or our service provider(s) may ask you to provide self-identifying information (such as veteran status, gender, and ethnicity) in conjunction with laws and regulations enforced by, as applicable, the Equal Employment Opportunity Commission and other federal, state, provincial/territorial, and local regulatory agencies. Providing such self-identifying information is voluntary, but if you do provide such information, we and/or our service provider may submit that information to the appropriate government or regulatory agencies to fulfill reporting requirements and use that information to defend against employment-related complaints.
Third-party links & content
The Channels may link to or incorporate websites, advertising or content hosted and served by third parties over which we have no control and which are governed by the privacy policies and business practices of those third parties, including the bank that operates our private-label credit card program. Lane Bryant is not responsible for the privacy practices or business practices of any third party.
Online advertising and analytics providers
We may work with network advertisers, ad agencies, analytics service providers, and other vendors to serve our advertisements on third-party websites, apps, and elsewhere online and to provide us with information regarding use of and traffic on the Channels (including without limitation the pages viewed and the actions users take when visiting the Channels) and the effectiveness of our advertisements. For example, if you click on an advertisement for Lane Bryant, our service provider(s) may be able to tell us the advertisement you clicked on and where you were viewing the advertisement. The advertisements you see may be served by one or more third parties, who may use information about your activities on the Channels, and other websites and services you visit across the various devices you use, to provide you targeted advertising based upon your interests. Our service providers may collect certain information about your visits to and activity on the Channels and other websites and services and may use this information to target advertising to you.
These service providers may set and access their own tracking technologies on your device (including without limitation cookies and web beacons) and may otherwise collect or have access to information about you (such as Usage Information and device identifier). Some of these parties may collect Personal Information over time when you visit the Channels or other online websites and services. Cookies and web beacons, including without limitation those set by third-party network advertisers, may be used to (among other things): target advertisements, prevent you from seeing the same advertisements too many times, and conduct research regarding the usefulness of certain advertisements to you. We may share certain information such as device identifiers, Usage Information, records of transactions you conduct on our Channels or offline, and de-identified information with third-party advertising companies, analytics providers, and other vendors for advertising and analytics purposes. In addition, we and our third-party service providers may use this information to perform matching with third-party cookies in order to provide targeted online marketing.
We use a variety of service providers to perform advertising and analytics services, and some of these companies may be members of the Network Advertising Initiative (“NAI”) or Digital Advertising Alliance (“DAA”). You may wish to visit optout.networkadvertising.org, which provides information regarding targeted advertising and the opt-out procedures of NAI members. You may also want to visit optout.aboutads.info, which provides information regarding targeted advertising and offers an opt-out for DAA-participating companies.
For mobile apps, you may be able to limit certain advertising practices using the settings on your phone, tablet or other mobile device. You may also download the AppChoices app at youradchoices.com/appchoices to opt out of the delivery of interest-based advertisements in participating mobile apps.
In addition, we set our own cookie in coordination with our online advertising vendor Conversant, LLC (and its service providers) to assist us in determining which of our offers and advertisements to serve you on our Channels or elsewhere online. To opt-out of this cookie, click here. Please note that this is a cookie-based opt-out, so it is specific to the browser through which you opt out. If you clear/delete the cookies on your device and/or browser or use a different device or browser, you will need to opt back out using the link above.
Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive non-targeted advertisements while online.
How we respond to “do not track” signals
Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, our Channels do not alter their practices when they receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit www.allaboutdnt.com.
We employ commercially reasonable security methods and technologies to help secure your Personal Information, including physical, technological, and organizational protections. However, no system can be guaranteed 100% secure. We therefore cannot ensure or warrant the security of any information that you transmit to us, or that we transmit to you, or guarantee that it will be free from unauthorized access by third parties. You use the Channels and provide us with information at your own initiative and risk.
Consent to transfer and storage in the United States
Lane Bryant is a United States company. Please be aware that information we collect will be transferred to and processed in the United States and other countries. By using the Channels, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing, and storage of your information in the United States and other jurisdictions, for which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen. As a result, this information may be subject to access requests from governments, courts, or law enforcement in the United States and other countries according to laws in those jurisdictions. Your information will also be disclosed to third parties as described in the “Sharing of Information” section above.
Accessing and updating your personal information and your choices
The Channels may contain webpages or applications through which you can correct or update some of the Personal Information you have provided (such as an online account) or through which you may be able to unsubscribe or modify the email newsletters or similar communications we send to you. If you have an online account, you are responsible for maintaining and updating, as applicable, your account registration data with current, accurate, and complete information. You may view, update, and/or edit the registration data you have provided to Lane Bryant by logging in to your account and following the appropriate instructions.
A registered user of a Channel has the right to request the removal of certain content that (s)he has publicly posted on the Channel. . A user can request that we remove content (s)he has previously posted by contacting us using the information listed in the “Contact Us” section below. When submitting a request, please be sure to include your full name, email address, and information sufficient to permit us to locate the User Submission(s) for which you are requesting removal (e.g., for product reviews, a URL of the product page and the user name under which you posted your review). In some cases, we may remove only your Personal Information, but maintain the rest of your User Submission. Note that any removal of your public postings in accordance with these procedures does not ensure complete or comprehensive removal of the content or information you posted, which may persist in archival records or may have been copied by third parties while publicly accessible.
Lane Bryant will make requested changes in our active databases as soon as reasonably practicable. Note, however, that we may retain information that you have updated or changed for internal or administrative purposes. Public postings that you have made (if any) will generally not be removed as a result of updating or deleting your registered account (unless you also follow the procedure for removing such posts as described above).
You have a right to request access to your Personal Information and to request a correction to it if you believe it is inaccurate. If you have submitted Personal Information to Lane Bryant and would like to have access to it, or if you would like to have it corrected, please contact us using the contact information provided below. In some cases, we may not be able to allow you to access certain Personal Information, for example if it contains Personal Information of other persons, or for legal reasons. We may require you to verify your identity before allowing you to access your Personal Information.
You can unsubscribe from marketing emails through the opt-out mechanism included in each marketing email we send to you. You may also click here to opt-out of (a) our commercial email or direct-mail marketing messages, (b) having your Personal Information made available to affiliated companies within the Ascena family of brands for their direct marketing purposes, and/or (c) sharing of your Personal Information with unaffiliated third parties for their direct marketing purposes. If you sign up to receive SMS or MMS messages that may be offered on the Channels, you may unsubscribe by replying "STOP."
Your California privacy rights
If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request by email to firstname.lastname@example.org or write us at Lane Bryant Customer Service, 777 S. State Road 7, Margate, FL 33068. You must put the statement “Your California Privacy Rights” in the subject field of your email or in the address line of your envelope. You must include your name, street address, city, state, and ZIP code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.
- By mail: Lane Bryant Online Customer Service, 777 S. State Road 7, Margate, FL 33068
- By email: email@example.com
- By phone: 866.886.4731
You may also contact our Chief Counsel – IP & Regulatory at Ascena Retail Group, 8323 Walton Parkway, New Albany, OH 43054. In any such mailing, please indicate that your questions or comments relate to Lane Bryant’s privacy practices.
Information for residents of the European Union and European Economic Area
We comply with the European Union General Data Protection Regulation (“GDPR”) and other relevant data protection laws. For GDPR purposes, Lane Bryant is a data “controller” for processing of information defined as personal data under applicable data protection law (“Personal Data”). We do not knowingly sell products through our Channels to those younger than the age of 16.
Legal basis for data processing
- necessary for the performance of a contract between us (for example, to provide you with products and services you request and to identify and authenticate you so you may use the Channels);
- necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement);
- necessary for our legitimate interests (for example, to manage our relationship with you and to improve the Channels and our services); and
- based on consent by our customers (for example, to communicate with you about our products and services and provide you with marketing information), which may subsequently be withdrawn at any time by contacting us (using the contact instructions below) without affecting the lawfulness of processing based on consent before its withdrawal.
EU data subject rights
The GDPR provides certain rights for EU data subjects. You can access information about you and update or correct it. In some cases, you can also ask us to erase it, restrict or stop processing, or provide data in a “portable” form, if feasible. You may withdraw consent (“opt-out”) if you have previously consented to any particular use of your information, such as receiving emails or text messages. For all such requests, contact firstname.lastname@example.org. You may also decline to share certain Personal Data with us, in which case we may not be able to provide some of the features and functionality of our Channels.
You may make changes to the Personal Data collected by our account registration pages as described in the “Accessing and Updating Your Personal Information and Your Choices” section, above. We will make commercially reasonable efforts to provide you reasonable access to your Personal Data within 30 days of your access request to the contact address below. We provide this access so that you may review, make corrections, or request deletion of your Personal Data. If we cannot honor your request within 30 days, we will inform you when we will be able to provide such access. If for some reason access is denied, we will provide an explanation as to why access is denied. When technically feasible, at your request, we will provide your Personal Data to you or transmit it directly to another controller.
Third-party online advertising
Retention of information
Inquiries and complaints
Please first contact us as set forth below. EU residents have the right to make a complaint to your national data protection supervisory authority if you do not believe we have resolved your concern.
For all EU Data Subject Rights requests, please put the statement "Your EU Data Subject Rights" in the subject field of your request. Please provide your contact information in your request and clearly indicate that you are requesting information with respect to Lane Bryant.
If you need further assistance, please contact us at any of the following:
- By Email: email@example.com
- By Mail (US): Chief Counsel – IP & Regulatory, Ascena Retail Group, 8323 Walton Parkway, New Albany, OH 43054
- By Mail (EU Representative): Worldwide Retail Holdings, B.V., Atrium Building, 8th Floor, Strawinskylaan 3127, 1077 ZX Amsterdam, the Netherlands