Lane Stylists

Pioneers of Plus

Create your Lane. We’ll meet you there.

Lena Bryant

Here we stand, as a woman-founded, woman-led brand

Few other brands can tout the storied and illustrious past that we have. No other brand can say they were started by a woman even before women had the right to vote. And yet, here we stand, as a woman-founded, woman-led brand, 115 years after Lena Bryant started us on this journey. She was not just a pioneer in fit and fashion, but she held true to decency standards as well, paying her female employees a fair wage and offering health benefits, too.

We believe in yes

More than anything, Lena Bryant didn’t believe in don’t, can’t, won’t or no. When she hit a barrier she either knocked it down or she found a way around it. Following in those footsteps, today we start with do, can and will.

We believe in yes. We knock down barriers or find our way around them. We are here because of her. She was, and continues to be, an inspiration for us all.

Learn about our philanthropic efforts
#ThisBody Campaign Photo #ThisBody Campaign Photo #ThisBody Campaign Photo
Lane Bryant Now

Where we are
now

Lane Bryant Now

Today we take that Lena Bryant can-do attitude and use it to create our brand standard, Style with Solutions. What does that mean? The perfect convergence of fashion, fit, comfort and versatility from the inside out. Our Cacique bras and panties are designed for the love of every curve. And we’ll lift, support and comfort yours, no matter what curves life throws your way.

Fashion, fit, comfort and versatility.

Lane Bryant Now

We are passionately dedicated to helping you create the life and possibilities you want and deserve. We’ll be here, in the lane beside you, to lift, support, embrace and inspire for a lifetime of curves.

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Lane Bryant Now

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