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Starts now! All Modern Luxe Bras $30 Shop Now

Lane Rewards! Spend $100+ & Earn a $10 Bonus Reward Join now

Offer valid limited time only. While supplies last. Offer not valid on the purchase of charity items, third party brands, gift cards, e-gift cards, credit card payments, prior purchases, final sale items, taxes or shipping; other exclusions may apply. In the event of a return, refund shall not exceed amount paid. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Lane Bryant reserves the right to discontinue or modify this offer at any time. Offer may not be combined with other offers, coupons or discounts except as provided herein. No rain checks. No price adjustments. No cash value. Not transferable. Void where prohibited.

CLOTHING, SLEEP & BRAS 40% OFF:

Online only. Valid at lanebryant.com 10/5/2026 - 10/7/2026 (until 11:59 p.m. PT online). Offer valid on as marked in-stock clothing, accessories, sleep, bras & swim. Excludes early access, panties, clearance and third-party brands (e.g., Skechers, Clarks & Lemon). Not combinable with coupons or other discounts unless otherwise stated.

DOORBUSTER FALL OUTFIT STARTING AT $59:

Online only. Valid at lanebryant.com 10/5/2026 – 10/6/2026 (until 11:59 p.m. PT online). Valid only on as marked in-stock select pants/jeans and select tops. Excludes early access. Not combinable with coupons or other discounts unless otherwise stated.

DOORBUSTER MODERN LUXE BRAS $30:

Online only. Valid at lanebryant.com 10/5/2026 - 10/7/2026 (until 11:59 p.m. PT online). Valid in Lane Bryant stores 10/5/2026 - 10/7/2026 with coupon. Valid only on as marked in-stock Modern Luxe no-wire bras. Excludes early access & clearance bras. Not combinable with coupons or other discounts unless otherwise stated.

SHOES, BELTS & OTHER ACCESSORIES 40% OFF:

Valid in Lane Bryant stores and at lanebryant.com 10/5/2026 - 10/10/2026 (until 11:59 p.m. PT online). Offer valid on as marked in-stock shoes, belts & other accessories. Excludes early access, panties, clearance and third-party brands (e.g., Skechers, Clarks & Lemon). Not combinable with coupons or other discounts unless otherwise stated.

SALE STEALS:

Online only. Valid only on as marked select items while supplies last. Excludes early access, doorbusters and other third-party brands. Valid at lanebryant.com while supplies last.

CLEARANCE EXTRA 50% OFF:

Valid in Lane Bryant stores and at lanebryant.com 10/1/2026 - 10/11/2026 (until 11:59 p.m. PT online). Excludes final sale, clearance bras and clearance panties. Not combinable with coupons or other discounts unless otherwise stated.

CLEARANCE BRAS $25:

Valid only on as marked in-stock clearance bras while supplies last. Excludes early access. Not combinable with coupons or other discounts unless otherwise stated. Valid in stores and at lanebryant.com, while supplies last. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

CLEARANCE PANTIES $4.99 OR 4 FOR $18.50:

Valid only on clearance panties while supplies last. Offer valid in Lane Bryant stores and at lanebryant.com. Excludes early access and panty packs. Advertised price is for a limited time and excludes tax and shipping. $4.99 for single or $4.62 each when you buy 4 or more. Not combinable with coupons or other discounts unless otherwise stated.

DOORBUSTER LIVI SIGNATURE STRETCH BOTTOMS $29.50:

Valid only on select in-stock LIVI Bottoms while supplies last. Not available in closing stores. Valid in stores and at lanebryant.com. Excludes early access. Not combinable with coupons or other discounts unless otherwise stated. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

COTTON, COMFORT BLISS® & NO-SHOW PANTIES 5 FOR $27.50 WITH PURCHASE OF ANY BRA:

Valid in Lane Bryant stores and at lanebryant.com. Excludes sexy & shaping panties. Not combinable with coupons or other discounts unless otherwise stated.

COTTON, COMFORT BLISS® & NO-SHOW PANTIES 5 FOR $35.50:

Select in-stock styles. Individual items priced as marked. Not available in closing stores. Valid in stores and online, while supplies last. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

DOORBUSTER SLEEP & LOUNGE STARTING AT $25.50:

Valid only on select in-stock cotton PJ sets, sleepshirts & chemises while supplies last. Not available in closing stores. Valid in stores and at lanebryant.com. Excludes Seriously Sexy. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

SEXY & LACE PANTIES 2 FOR $24.50:

SHAPING PANTIES $20.50:

Select in-stock styles. Individual items priced as marked. Not available in closing stores. Valid at lanebryant.com, while supplies last. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

EARN LANE STYLE CASH:

Earn a $25 Lane Style Cash coupon for every $50 spent on merchandise in Lane Bryant stores and Outlets or at lanebryant.com during the earning period, September 21 - November 5, 2026. Valid for $25 off qualifying $50 purchases during redemption period, November 6 - 15, 2026. Not valid on Gift Cards and E-Gift Cards.

LANE REWARDS PROGRAM:

1 This rewards program is provided by Lane Bryant Brands Opco LLC, and its terms may change at any time. Click Here for full Program Terms and Conditions, which include eligibility requirements, how points are calculated and binding dispute resolution provisions. In order to join, you will be required to provide your phone number and email address to Lane Bryant. Lane Rewards Membership is only open to legal residents of any 1 of the 50 U.S. or D.C. and the age of majority.

Rewards are valid at Lane Bryant stores or at lanebryant.com. Valid one time only. Duplicate offers will not be accepted. Rewards will not be re-issued if lost, stolen or destroyed. Rewards and Points have no monetary or cash value and may not be redeemed for cash or, except under the Program, any cash equivalent. Rewards are not valid on past purchases, exchanges, returns, credit card payments, Gift Cards or E-Gift Cards. Not valid on SPANX®, Amoena, or other third-party merchandise. If full Reward amount isn’t used, the remaining balance will be forfeited. If an eligible item is returned, the Reward value will be deducted from the refund and may not be reused. Rewards Program Account must be in good standing. Limit 10 Reward Coupon Codes per day. For additional information about Rewards, including how to redeem, see Terms and Conditions.

2X BONUS POINTS ON ANY BRA PURCHASE WITH LANE BRYANT CREDIT CARD:

1All bra purchases must be made with the Lane Bryant Credit Card. Silver Members earn 30 pts/$1 with a Lane Bryant Credit Card, Gold Members earn 40 pts/$1 with a Lane Bryant Credit Card and Platinum Members earn 50 pts/$1 with a Lane Bryant Credit Card. When multiple Points special offers are applicable to a bra purchase, the highest offer available will be applied. Offer is exclusive to Lane Bryant Credit Card holders enrolled in the Lane Rewards program. When multiple Points special offers are applicable to a bra purchase, the highest offer available will be applied. Offer is exclusive to Lane Bryant Credit Card holders enrolled in the Lane Rewards program. For full Program Terms and Conditions, please see lanebryant.com/help/loyalty-terms-and-conditions, which include eligibility requirements, how points are calculated and binding dispute resolution provisions. Subject to some additional restrictions, each qualifying purchase amount equals only the price of bonus-eligible merchandise before tax and shipping. Bonus Points will appear in your Lane Rewards Program Account after a qualifying purchase in approximately 7 days. Valid now through December 31, 2026 (ends 11:59 p.m. PT online). This rewards program is provided by Lane Bryant Brands Opco LLC and its terms may change at any time. For full Rewards Terms and Conditions, please see lanebryant.com/help/loyalty-terms-and-conditions. Credit card offers are subject to credit approval. Lane Bryant Credit Card Accounts are issued by Comenity Bank.

$20 BONUS REWARD WITH $100+ PURCHASE WITH LANE BRYANT CREDIT CARD | $10 BONUS REWARD WITH $100+ PURCHASE FOR LANE REWARDS MEMBERS:

7Offer is available to all Lane Rewards Members. Valid one time only. $20 Bonus Reward offer is exclusive to Lane Bryant Credit Cardholders enrolled in the Lane Rewards program. $10 Bonus Reward offer is available for all Members enrolled in the Lane Rewards program. Subject to some additional restrictions (www.lanebryant.com/help/loyalty-terms-and-conditions), each qualifying purchase amount equals only the price of merchandise before tax and shipping. Bonus Reward will appear in your Lane Rewards Program Account after a qualifying purchase in approximately 7 days. Offer valid 10/5/26 - 10/18/26 (ends 11:59 p.m. PT online). Credit card oﬀers are subject to credit approval. Lane Bryant Credit Card Accounts are issued by Comenity Bank.

BREAST CANCER RESEARCH COLLECTION:

*Register Round Up Program runs from September 21, 2026, through November1, 2026. The elected amount will be transferred in full by Lane Bryant to The Breast Cancer Research Foundation (BCRF). VOID OUTSIDE THE U.S. AND WHERE PROHIBITED BY LAW.

*For each item from our Breast Cancer Research Foundation (BCRF) collection we sell from September 21, 2026, through November 1, 2026, Lane Bryant will contribute 10% of the purchase price, up to a total contribution of $200,000, to support lifesaving BCRF-funded research. Percentage of purchase price is net of returns, shipping & handling, and taxes. VOID OUTSIDE THE U.S. AND WHERE PROHIBITED BY LAW.

The Breast Cancer Research Foundation is an independent 501(c) (3) organization whose mission is to prevent and cure breast cancer by advancing the world’s most promising research. Obtain official financial and additional information about BCRF by visiting www.bcrf.org/financials. Your purchase is not tax deductible. BCRF does not endorse any service or product.

BCRF X BREAD FINANCIAL CAMPAIGN SUPPORT $1 PER PURCHASE ON LANE BRYANT CREDIT CARDS WILL BE DONATED TO BCRF (UP TO $25,000):

8Bread Financial is solely responsible for making the donation. Donation amount is based on $1 for every purchase made at Lane Bryant during the month of October 2026. Credit card offers are subject to credit approval. Lane Bryant Credit Card Accounts are issued by Comenity Bank. The Breast Cancer Research Foundation is an independent 501(c) (3) organization whose mission is to prevent and cure breast cancer by advancing the world’s most promising research. Obtain official financial and additional information about BCRF by visiting www.bcrf.org/financials. Your purchase is not tax deductible. BCRF does not endorse any service or product.

$30 OFF YOUR FIRST PURCHASE WHEN YOU OPEN & USE YOUR LANE BRYANT CREDIT CARD:

*Application and approval must occur same day to receive the offer. Combinable with other promotions and offers unless otherwise stated. Valid one time only. The entire transaction amount after discount must be placed on the Lane Bryant Credit Card. Duplicate offers will not be accepted. Valid only on in-stock merchandise. Clarks, Skechers and other third-party brands excluded, as stated. One $30 introductory discount per customer. $30.01 minimum purchase required at lanebryant.com (no minimum purchase amount required in stores, though any unused amount will be forfeited). If one or more eligible items are returned, the coupon value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Qualifying purchase is determined after allowable discounts and before taxes and shipping & handling. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. Valid now through October 18, 2026.

$5 REWARD WITH 1,500 POINTS:

Offer is available to Lane Rewards members. See www.lanebryant.com/help/loyalty-terms-and-conditions for terms and conditions. The number of Points earned depends on the type of membership and whether a Lane Bryant Credit Card (the “Store Credit Card”) is used for the purchase. Details of how to qualify for each tier of membership and associated Points, Rewards and benefits can be found in the Terms and Conditions. Members who meet the spend threshold for Gold or Platinum tier membership as described in the Terms and Conditions will immediately qualify for the corresponding membership tier.

LANE REWARDS TEXT SIGN-UP BONUS POINT OFFER:

Lane Rewards members are eligible to receive a one-time offer of 1000 Bonus Points upon Lane Rewards text messaging sign up. No promo code required. Bonus Points will appear in your Lane Rewards Program Account within approximately 7 days of sign up.

SKECHERS, LEMON & CLARKS:

Online only. Valid only on as marked in-stock Skechers®, Lemon & Clarks products while supplies last. Not combinable with coupons or other discounts unless otherwise stated. Valid at lanebryant.com.

REFER A FRIEND PROGRAM GIVE $10 OFF GET $10 OFF:

$10 off qualifying online purchase. Combinable with other promotions and offers unless otherwise stated. Valid one time only on in-stock merchandise. Offer not valid on other third-party brands as stated. Qualifying purchase is determined after allowable discounts and before taxes and shipping and handling. Duplicate offers will not be accepted. Offer will not be re-issued if lost, stolen or destroyed or with return/refund of merchandise. $10.01 minimum purchase required. Regardless of purchase amount, maximum discount is $10. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. If eligible merchandise is returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Not combinable with associate discount. Valid only at lanebryant.com (for assistance, call l-866-886-4731) with use of coupon code at checkout. Not valid after 11:59 p.m. PT fourteen days from issuance.

SHIPPING OFFERS:

Free shipping on purchases of $125+ applies to standard shipping in the United States only. Free Shipping on purchases of $75+ applies to standard shipping in the United States for Lane Rewards members LEARN MORE. Valid on in-stock items only. Qualifying amount is determined after discounts and before taxes, shipping. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards.

INTERNATIONAL ORDERS:

Pricing and promotions may vary by region. Please review the promotional disclaimers for specific details of each offer.

Online only! Modern Luxe Bras $30 Doorbuster

Online only! Build Your Fall 'Fit Starting at $59 Doorbuster

Online only! Clothing 40% Off

Online only! Bras 40% Off Excludes Modern Luxe Bras

Fashion sizes 10-40

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$5 Reward for every 1500 Points.

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Sign up for texts and save on your $10 purchase.

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Only first time subscribers will receive an instant welcome offer.

By signing up, you agree to receive recurring automated marketing text messages with information, alerts, and special offers (e.g. AI content, cart reminders) from Lane Bryant at the number you provide. You may need to confirm your consent, such as by replying Y to an initial text message sent to you. Consent is not a condition of purchase. You agree that you may receive texts during quiet hours. We may share info with service providers per our Privacy Policy. Text HELP to 52255 for help. Text STOP to 52255 to cancel. If you text stop, you may receive a final message confirming your decision to opt-out. Msg frequency varies. Msg & data rates may apply. Text program valid in U.S. only. You also agree to our Terms of Use, Messaging Terms & Conditions (including arbitration) and Privacy Policy (include financial incentive notice).

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  Now thru October 18! $10 Bonus Reward When You Spend $100+ Cardholder Exclusive $20 Bonus Reward When You Spend $100+
  
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A woman with short hair poses in a patterned bra against a plain background.

A woman in a patterned bra and high-waisted underwear poses against a plain, light-colored background.

QUICKVIEW

Comfort Bliss® Lightly Lined Full Coverage Bra

+ 12 +12 +12

~~$48.95 - $60.95~~

$29.37 - $36.57

40% Off

4.0 stars

Invisible Backsmoother Lightly Lined Full Coverage Bra

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+4 +4 +4

~~$64.95 - $68.95~~

$38.97 - $41.37

40% Off

4.2 stars

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+4 +4 +4

~~$64.95 - $68.95~~

$38.97 - $41.37

40% Off

4.2 stars

A woman with curly dark hair and a purple bra is centered against a plain, light-colored background.

A woman in a purple bra and underwear stands against a plain, light-colored background.

QUICKVIEW

Comfort Bliss® Lightly Lined Balconette Bra

+ 10 +10 +10

~~$54.95 - $60.95~~

$32.97 - $36.57

40% Off

3.9 stars

Modern Luxe Lightly Lined Balconette Bra

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+7 +7 +7

~~Price reduced from $69.95 to~~ $30.00

Doorbuster
Limited Time!

3.7 stars

A woman with curly dark hair and a navy blue bra is centered against a plain, light background.

A woman in navy blue lingerie stands against a plain, light-colored background.

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+7 +7 +7

~~Price reduced from $69.95 to~~ $30.00

Doorbuster
Limited Time!

3.7 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+7 +7 +7

~~Price reduced from $69.95 to~~ $30.00

Doorbuster
Limited Time!

3.7 stars

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+4 +4 +4

~~$64.95 - $68.95~~

$38.97 - $41.37

40% Off

4.2 stars

Modern Luxe Lightly Lined Full Coverage Bra

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+6 +6 +6

~~$58.95 - $69.95~~

$30.00

Doorbuster
Limited Time!

3.7 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+7 +7 +7

~~Price reduced from $69.95 to~~ $30.00

Doorbuster
Limited Time!

3.7 stars

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+4 +4 +4

~~$64.95 - $68.95~~

$38.97 - $41.37

40% Off

4.2 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+6 +6 +6

~~$58.95 - $69.95~~

$30.00

Doorbuster
Limited Time!

3.7 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+6 +6 +6

~~$58.95 - $69.95~~

$30.00

Doorbuster
Limited Time!

3.7 stars

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+4 +4 +4

~~$64.95 - $68.95~~

$38.97 - $41.37

40% Off

4.2 stars

A woman with dark, curly hair smiles as she poses in a purple lace bra against a plain, light-colored background.

A woman in a purple bra and patterned underwear stands against a plain, light background.

QUICKVIEW

Comfort Bliss® Lightly Lined Full Coverage Bra With Lace

~~Price reduced from $62.95 to~~ $37.77

40% Off

4.0 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+7 +7 +7

~~Price reduced from $69.95 to~~ $30.00

Doorbuster
Limited Time!

3.7 stars

Comfort Bliss® Lightly Lined Multi-Way Strapless Bra

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined Multi-Way Strapless Bra

~~Price reduced from $62.95 to~~ $37.77

40% Off

3.7 stars

Invisible Lace Backsmoother Lightly Lined Full Coverage Bra

QUICKVIEW

Invisible Lace Backsmoother Lightly Lined Full Coverage Bra

~~Price reduced from $70.95 to~~ $42.57

40% Off

4.7 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+6 +6 +6

~~$58.95 - $69.95~~

$30.00

Doorbuster
Limited Time!

3.7 stars

A woman with dark, curly hair and a navy blue bra is centered against a plain, light-colored background.

A woman in navy blue lingerie stands with her back to the viewer against a plain, light-colored background.

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+6 +6 +6

~~$58.95 - $69.95~~

$30.00

Doorbuster
Limited Time!

3.7 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Full Coverage Bra

+6 +6 +6

~~$58.95 - $69.95~~

$30.00

Doorbuster
Limited Time!

3.7 stars

Available in Cups Up to K

QUICKVIEW

Smooth Lightly Lined Full Coverage Bra

~~$54.95 - $58.95~~

$27.47 - $29.47

Select Styles 50% Off

3.3 stars

Available in Cups Up to K

QUICKVIEW

Smooth Lightly Lined Balconette Bra

~~$46.95 - $58.95~~

$23.47 - $29.47

Select Styles 50% Off

4.2 stars

Available in Cups Up to H

QUICKVIEW

Invisible Backsmoother Lightly Lined Full Coverage Bra

+4 +4 +4

~~$64.95 - $68.95~~

$38.97 - $41.37

40% Off

4.2 stars

A woman with curly dark hair poses in a taupe lace bra against a plain, light-colored background.

Available in Cups Up to K

QUICKVIEW

Curve Icon™ Lace Unlined Balconette Bra

~~$48.95 - $54.95~~

$29.37 - $32.97

40% Off

3.8 stars

A woman with blonde hair and fair skin poses in a green lace bra against a plain, light-colored background.

A woman in a green bra and matching patterned underwear stands with her back to the viewer against a plain, light background.

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined Balconette Bra With Lace

~~Price reduced from $62.95 to~~ $37.77

40% Off

4.0 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+7 +7 +7

~~Price reduced from $69.95 to~~ $30.00

Doorbuster
Limited Time!

3.7 stars

Available in Cups Up to H

QUICKVIEW

Modern Luxe Lightly Lined Balconette Bra

+7 +7 +7

~~Price reduced from $69.95 to~~ $30.00

Doorbuster
Limited Time!

3.7 stars

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