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Happy Birthday Comfort Bliss^®! All Bras on sale! Prices from $29.50 Shop Now

Join Lane Rewards for Free Shipping on $75+ Join now

Offer valid limited time only. While supplies last. Offer not valid on the purchase of charity items, third party brands, gift cards, e-gift cards, credit card payments, prior purchases, final sale items, taxes or shipping; other exclusions may apply. In the event of a return, refund shall not exceed amount paid. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Lane Bryant reserves the right to discontinue or modify this offer at any time. Offer may not be combined with other offers, coupons or discounts except as provided herein. No rain checks. No price adjustments. No cash value. Not transferable. Void where prohibited.

CLOTHING, ACCESSORIES & SLEEP 40% OFF:

Online only. Valid at lanebryant.com 8/19/2026 - 8/20/2026 (until 11:59 p.m. PT online). Offer valid on as marked in-stock clothing, accessories, sleep & swim. Excludes early access, panties, clearance and third-party brands (e.g., Skechers, Clarks & Lemon). Not combinable with coupons or other discounts unless otherwise stated.

DOORBUSTER COMFORT BLISS® BRAS $29.50 | ALL OTHER BRAS $39.50:

Valid in Lane Bryant stores and at lanebryant.com 8/20/2026 – 8/23/2026 (until 11:59 p.m. PT online). Valid only on select in-stock Comfort Bliss® bras & Cacique bras. Excludes final sale bras. Not combinable with coupons or other discounts unless otherwise stated.

EXTRA 20% OFF $125+:

Online only. Valid at lanebryant.com 8/19/2026 – 8/20/2026 (until 11:59 p.m. PT online). Excludes third-party brands and gift cards. Qualifying purchase amount is determined after allowable discounts and before tax and US Shipping. Discount applied at checkout. Not combinable with coupons or other discounts unless otherwise stated.

SALE STEALS:

Online only. Valid only on as marked select items while supplies last. Excludes early access, doorbusters and other third-party brands. Valid at lanebryant.com while supplies last.

CLEARANCE EXTRA 50% OFF:

Online only. Valid at lanebryant.com 8/20/2026 (until 11:59 p.m. PT online). Excludes clearance bras and clearance panties. Items marked Final Sale are not eligible for return. Not combinable with coupons or other discounts unless otherwise stated.

CLEARANCE BRAS $25:

Valid only on as marked in-stock clearance bras while supplies last. Excludes early access. Not combinable with coupons or other discounts unless otherwise stated. Valid in stores and at lanebryant.com, while supplies last. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

CLEARANCE PANTIES $4.99 OR 4 FOR $18.50:

Valid only on clearance panties while supplies last. Offer valid in Lane Bryant stores and at lanebryant.com. Excludes early access and panty packs. Advertised price is for a limited time and excludes tax and shipping. $4.99 for single or $4.62 each when you buy 4 or more. Not combinable with coupons or other discounts unless otherwise stated.

DOORBUSTER TOPS 2 FOR $35 OR $19.50 EACH:

Valid only on select in-stock tees while supplies last. Not available in closing stores. Valid in stores and at lanebryant.com. Excludes early access. Not combinable with coupons or other discounts unless otherwise stated. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

DOORBUSTER BOTTOMS $45.50:

Valid only on select in-stock pants and jeans while supplies last. Not available in closing stores. Valid in stores and at http://lanebryant.com . Excludes early access. Not combinable with coupons or other discounts unless otherwise stated. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

DOORBUSTER DRESSES STARTING AT $39.50:

Valid only on select in-stock dresses while supplies last. Not available in closing stores. Valid in stores and at lanebryant.com. Excludes early access. Not combinable with coupons or other discounts unless otherwise stated. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

DOORBUSTER SEXY BRAS $35.50:

Valid only on as marked in-stock bras while supplies last. Excludes early access & clearance. Not combinable with coupons or other discounts unless otherwise stated. Valid in stores and at lanebryant.com, while supplies last. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

DOORBUSTER SLEEP & LOUNGE STARTING AT $25.50:

Valid only on select in-stock cotton PJ sets, sleepshirts & chemises while supplies last. Not available in closing stores. Valid in stores and at lanebryant.com. Excludes Seriously Sexy. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

COTTON, COMFORT BLISS® & NO-SHOW PANTIES 5 FOR $27.50 WITH PURCHASE OF ANY BRA:

Valid in Lane Bryant stores and at lanebryant.com. Excludes sexy & shaping panties. Not combinable with coupons or other discounts unless otherwise stated.

COTTON, COMFORT BLISS® & NO-SHOW PANTIES 5 FOR $35.50:

Select in-stock styles. Individual items priced as marked. Not available in closing stores. Valid in stores and online, while supplies last. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

SEXY & LACE PANTIES 2 FOR $24.50:

SHAPING PANTIES $20.50:

Select in-stock styles. Individual items priced as marked. Not available in closing stores. Valid at lanebryant.com, while supplies last. Associates of Lane Bryant and other Knitwell-owned companies not eligible.

EARN LANE STYLE CASH:

Earn a $25 Lane Style Cash coupon for every $50 spent on merchandise in Lane Bryant stores and Outlets or at lanebryant.com during the earning period, July 31 - September 17, 2026. Valid for $25 off qualifying $50 purchases during redemption period, September 18 - September 28, 2026. Not valid on Gift Cards and E-Gift Cards.

LANE REWARDS PROGRAM:

1 This rewards program is provided by Lane Bryant Brands Opco LLC, and its terms may change at any time. Click Here for full Program Terms and Conditions, which include eligibility requirements, how points are calculated and binding dispute resolution provisions. In order to join, you will be required to provide your phone number and email address to Lane Bryant. Lane Rewards Membership is only open to legal residents of any 1 of the 50 U.S. or D.C. and the age of majority.

Rewards are valid at Lane Bryant stores or at lanebryant.com. Valid one time only. Duplicate offers will not be accepted. Rewards will not be re-issued if lost, stolen or destroyed. Rewards and Points have no monetary or cash value and may not be redeemed for cash or, except under the Program, any cash equivalent. Rewards are not valid on past purchases, exchanges, returns, credit card payments, Gift Cards or E-Gift Cards. Not valid on SPANX®, Amoena, or other third-party merchandise. If full Reward amount isn’t used, the remaining balance will be forfeited. If an eligible item is returned, the Reward value will be deducted from the refund and may not be reused. Rewards Program Account must be in good standing. Limit 10 Reward Coupon Codes per day. For additional information about Rewards, including how to redeem, see Terms and Conditions.

$30 OFF YOUR FIRST PURCHASE WHEN YOU OPEN & USE YOUR LANE BRYANT CREDIT CARD:

*Application and approval must occur same day to receive the offer. Combinable with other promotions and offers unless otherwise stated. Valid one time only. The entire transaction amount after discount must be placed on the Lane Bryant Credit Card. Duplicate offers will not be accepted. Valid only on in-stock merchandise. Clarks, Skechers and other third-party brands excluded, as stated. One $30 introductory discount per customer. $30.01 minimum purchase required at lanebryant.com (no minimum purchase amount required in stores, though any unused amount will be forfeited). If one or more eligible items are returned, the coupon value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Qualifying purchase is determined after allowable discounts and before taxes and shipping & handling. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. Valid now through August 23, 2026.

3X POINTS ON COMFORT BLISS BRA PURCHASES:

8Silver Members earn 30 pts/$1 (45 pts/$1 with their Lane Bryant Credit Card), Gold Members earn 45 pts/$1 (60pts/$1 with their Lane Bryant Credit Card) and Platinum Members earn 60 pts/$1 (75 pts/$1 with their Lane Bryant Credit Card) on eligible purchases. Not combinable with other additional Bonus Points special offers. Offer is available to all Lane Rewards members. Subject to some additional restrictions (see Rewards Program at lanebryant.com/help/loyalty-terms-and-conditions), each qualifying purchase amount equals only the price of bonus-eligible merchandise before tax and shipping. This rewards program is provided by Lane Bryant Brands Opco LLC and its terms may change at any time. For full Rewards Terms and Conditions, please see lanebryant.com/help/loyalty-terms-and-conditions Bonus Points will appear in your Lane Rewards Program Account after a qualifying purchase within approximately 7 days. Valid 8/20/26-8/23/26 (ends 11:59 p.m. PT online).

$5 REWARD WITH 1,500 POINTS:

4Offer is available to Lane Rewards members. See www.lanebryant.com/help/loyalty-terms-and-conditions for terms and conditions. The number of Points earned depends on the type of membership and whether a Lane Bryant Credit Card (the “Store Credit Card”) is used for the purchase. Details of how to qualify for each tier of membership and associated Points, Rewards and benefits can be found in the Terms and Conditions. Members who meet the spend threshold for Gold or Platinum tier membership as described in the Terms and Conditions will immediately qualify for the corresponding membership tier.

LANE REWARDS TEXT SIGN-UP BONUS POINT OFFER:

Lane Rewards members are eligible to receive a one-time offer of 1000 Bonus Points upon Lane Rewards text messaging sign up. No promo code required. Bonus Points will appear in your Lane Rewards Program Account within approximately 7 days of sign up.

SKECHERS, LEMON & CLARKS:

Online only. Valid only on as marked in-stock Skechers®, Lemon & Clarks products while supplies last. Not combinable with coupons or other discounts unless otherwise stated. Valid at lanebryant.com.

REFER A FRIEND PROGRAM GIVE $10 OFF GET $10 OFF:

$10 off qualifying online purchase. Combinable with other promotions and offers unless otherwise stated. Valid one time only on in-stock merchandise. Offer not valid on other third-party brands as stated. Qualifying purchase is determined after allowable discounts and before taxes and shipping and handling. Duplicate offers will not be accepted. Offer will not be re-issued if lost, stolen or destroyed or with return/refund of merchandise. $10.01 minimum purchase required. Regardless of purchase amount, maximum discount is $10. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. If eligible merchandise is returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Not combinable with associate discount. Valid only at lanebryant.com (for assistance, call l-866-886-4731) with use of coupon code at checkout. Not valid after 11:59 p.m. PT fourteen days from issuance.

TEACHER APPRECIATION EXTRA 10% OFF YOUR PURCHASE WITH VALID I.D.:

Valid with proper ID. Not redeemable in closing stores or on third-party brands. Not combinable with coupons, associate discounts, doorbusters, clearance or promotions on apparel and accessories throughout the site that are 40% off or higher. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Lane Style Cash, Gift Cards and E-Gift Cards. If eligible merchandise is returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Redeem at lanebryant.com until 8/31/2026 (until 11:59 p.m. PT online).

SHIPPING OFFERS:

Free shipping on purchases of $125+ applies to standard shipping in the United States only. Free Shipping on purchases of $75+ applies to standard shipping in the United States for Lane Rewards members LEARN MORE. Valid on in-stock items only. Qualifying amount is determined after discounts and before taxes, shipping. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards.

INTERNATIONAL ORDERS:

Pricing and promotions may vary by region. Please review the promotional disclaimers for specific details of each offer.

Comfort Bliss^® Bras $29.50 | All Other Bras $39.50 Doorbuster

Ends today! Online only! 20% OFF $125+ Use Code: EXTRA20

Online only. New Arrivals 40% Off

Online only. Tops 40% Off

Fashion sizes 10-40

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Only first time subscribers will receive an instant welcome offer.

By entering your mobile phone number you agree to receive recurring messages with information, alerts, and special offers from Lane Bryant. Messages may be sent in SMS or MMS format, may include marketing content, and may be sent via automatic telephone dialing system to the mobile number used at opt-in. You may need to confirm your consent, such as by replying Y to an initial text message sent to you. Your consent is not required and is not a condition of any purchase. You must be the mobile account holder, and be at least 18 years of age or have parental consent to participate. Message and data rates may apply. Text HELP to 552255 for help. Text STOP to 552255 to stop. If you text stop, you may receive a final message confirming your decision to opt-out.

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Today’s Deals
- Combines with All Offers
  
  Online only. 20% OFF $125+ Use Code: EXTRA20
  
  Shop now
  
  Doorbuster!
  
  Comfort Bliss^® Bras $29.50 All Other Bras $39.50
  
  Shop now
  
  Cotton, Comfort Bliss^® & No-Show Panties 5 for $27.50 with Purchase of Any Bra
  
  Shop now
  
  Online only. New Arrivals 40% Off
  
  Shop now
  
  Online only. Tops 40% Off
  
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  Online only. Bottoms 40% Off
  
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  Online only. Clearance Extra 50% Off
  
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  LANE <3 TEACHERS
  
  Now thru Aug. 31! Extra 10% Off Your Purchase With a Valid I.D. Validate at Checkout
  
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  Online only. Dresses 40% Off
  
  Shop now
  
  Online only. LIVI 40% Off
  
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  Online only. Shoes, Belts & Other Accessories 40% Off
  
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  Sale Steals
  
  Tops, jeans, dresses & more! Select Styles 50% Off Online only.
  
  Shop now
  
  Doorbuster!
  
  Sleep & Lounge
  Starting at $25.50
  
  Shop now
  
  Lane Rewards Members
  
  Now thru Aug. 23! Earn 3X Points on Every Comfort Bliss^® Bra Purchase
  
  Shop Now
  
  Cardholder Exclusive
  
  $30 Off Your First Purchase When you open & use your Lane Bryant Credit Card on the same day.
  
  Apply now
  
  Lane Rewards Members
  
  Free Shipping on $75 Non-members Free Shipping on $125.
  
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  Lane Style Cash
  
  Now thru September 17! Earn $25 on Your Purchase of $50
  
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Today’s Deals
- Combines with All Offers
  
  Online only. 20% OFF $125+ Use Code: EXTRA20
  
  Shop now
  
  Doorbuster!
  
  Comfort Bliss^® Bras $29.50 All Other Bras $39.50
  
  Shop now
  
  Cotton, Comfort Bliss^® & No-Show Panties 5 for $27.50 with Purchase of Any Bra
  
  Shop now
  
  Online only. New Arrivals 40% Off
  
  Shop now
  
  Online only. Tops 40% Off
  
  Shop now
  
  Online only. Bottoms 40% Off
  
  Shop now
  
  Online only. Clearance Extra 50% Off
  
  Shop now
  
  LANE <3 TEACHERS
  
  Now thru Aug. 31! Extra 10% Off Your Purchase With a Valid I.D. Validate at Checkout
  
  shop now
  
  See All Offers
  
  Online only. Dresses 40% Off
  
  Shop now
  
  Online only. LIVI 40% Off
  
  Shop now
  
  Online only. Shoes, Belts & Other Accessories 40% Off
  
  Shop now
  
  Sale Steals
  
  Tops, jeans, dresses & more! Select Styles 50% Off Online only.
  
  Shop now
  
  Doorbuster!
  
  Sleep & Lounge
  Starting at $25.50
  
  Shop now
  
  Lane Rewards Members
  
  Now thru Aug. 23! Earn 3X Points on Every Comfort Bliss^® Bra Purchase
  
  Shop Now
  
  Cardholder Exclusive
  
  $30 Off Your First Purchase When you open & use your Lane Bryant Credit Card on the same day.
  
  Apply now
  
  Lane Rewards Members
  
  Free Shipping on $75 Non-members Free Shipping on $125.
  
  Join now
  
  Lane Style Cash
  
  Now thru September 17! Earn $25 on Your Purchase of $50
  
  Learn More
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New
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- LIVI Active
- Tops
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- Comfort Bliss Collection
- Pant Playbook
- Trending Now
- Halloween Shop
- Game Days
- Late Summer Days
- September Lookbook
Shop New Arrivals
Clothing
- SHOP
- View All
- Tops
- Sweaters
- Dresses
- Jeans
- Pants
- Shorts & Crops & Capris
- Skirts
- Active
- Sleep & Lounge
- Jackets & Coats
- Blazers
- Petite Shop
- FEATURES
- Deals
- Work Shop
- Occasion Shop
- Date Night
- Weekend Casual
- Matching Sets
- Online Exclusives
- Jeans Fit Guide
Shop Clothing
Cacique Intimates
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- View All
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Comfort Bliss Collection

22 items

Size 44B Plus Size Comfortable Bras: Comfort Bliss Collection

Deals Bra Collections Panty Collections Comfort Bliss Collection Cotton Collection Smoothing Collection Panty Packs Solutions Shop Bra Fit Guide Panty Fit Guide Nudes Collection

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A woman with dark hair and a floral print bra is centered against a plain, light-colored background.

A woman in a floral bikini poses against a plain, light background.

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.1 stars

A woman with dark, curly hair smiles as she poses in a purple lace bra against a plain, light-colored background.

A woman in a purple bra and patterned underwear stands against a plain, light background.

QUICKVIEW

Comfort Bliss® Lightly Lined Full Coverage Bra With Lace

~~Price reduced from $62.95 to~~ $29.50

Doorbuster
Use Code EXTRA20 to Save More

4.0 stars

Comfort Bliss® Lightly Lined Full Coverage Bra

QUICKVIEW

Comfort Bliss® Lightly Lined Full Coverage Bra

+ 8 +8 +8

~~$48.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.0 stars

A woman with dark, wavy hair smiles at the camera, wearing a floral-patterned bra against a plain, light-colored background.

A plus-size woman in a floral bra and underwear is shown from the side against a plain, light background.

QUICKVIEW

Comfort Bliss® Lightly Lined Balconette Bra

+ 7 +7 +7

~~$54.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

3.9 stars

QUICKVIEW

Comfort Bliss® No-Wire Lounge Bra

~~Price reduced from $54.95 to~~ $29.50

Doorbuster
Use Code EXTRA20 to Save More

3.5 stars

Comfort Bliss® Front-Close Lightly Lined Full Coverage Bra

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Front-Close Lightly Lined Full Coverage Bra

~~Price reduced from $62.95 to~~ $29.50

Doorbuster
Use Code EXTRA20 to Save More

3.6 stars

Available in Cups Up to H

QUICKVIEW

Comfort Bliss® Lightly Lined Plunge Bra

~~$54.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.2 stars

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.1 stars

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.1 stars

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.1 stars

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.1 stars

A woman with her arms raised behind her head wears a floral-patterned bra against a plain, light-colored background.

A woman in a floral bra and underwear stands against a plain, light-colored background.

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.1 stars

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.1 stars

A woman with dark hair and a purple sports bra is centered against a plain, light-colored background.

A woman in a plum-colored bra and high-waisted briefs stands against a plain, light background.

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.1 stars

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

Doorbuster
Use Code EXTRA20 to Save More

4.1 stars

A smiling woman with short, blonde hair wears a gray sports bra against a plain, light background.

A woman with short, curly hair stands facing away from the camera in a taupe bra and matching high-waisted underwear against a plain, light-colored background.

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

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4.1 stars

Available in Cups Up to K

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Comfort Bliss® Lightly Lined No-Wire Bra

+12 +12 +12

~~$48.95 - $58.95~~

$29.50

Doorbuster
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4.1 stars

Comfort Bliss® Plunge Multi-Way Strapless Bra

Available in Cups Up to H

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Comfort Bliss® Plunge Multi-Way Strapless Bra

~~Price reduced from $66.95 to~~ $29.50

Doorbuster
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4.1 stars

Comfort Bliss® Lightly Lined Multi-Way Strapless Bra

Available in Cups Up to K

QUICKVIEW

Comfort Bliss® Lightly Lined Multi-Way Strapless Bra

~~Price reduced from $62.95 to~~ $29.50

Doorbuster
Use Code EXTRA20 to Save More

3.7 stars

Available in Cups Up to H

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Comfort Bliss® Plunge Multi-Way Strapless Bra

~~Price reduced from $66.95 to~~ $29.50

Doorbuster
Use Code EXTRA20 to Save More

4.1 stars

A woman with curly dark hair and a magenta bra is centered against a plain, light background.

A woman in a magenta bra and high-waisted briefs stands against a plain, light background.

Available in Cups Up to H

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Comfort Bliss® No-Wire Lightly Lined Scoop-Neck Bra

~~Price reduced from $48.95 to~~ $29.50

Doorbuster
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4.4 stars

Comfort Bliss® Unlined Full Coverage Bra

Available in Cups Up to H

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Comfort Bliss® Unlined Full Coverage Bra

~~Price reduced from $44.95 to~~ $29.50

Doorbuster
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4.1 stars

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