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the breakout star curve icon collection

The sexy-comfy newcomer
already taking over.

Shop Curve Icon™

A woman with her hands behind her head wears a white polka dot bra against a plain, light background. A woman in a polka dot bra and high-waisted shorts stands against a plain, light-colored background.
Available in Cups Up to K
QUICKVIEW
Cotton Unlined No-Wire Bra
+ 10 +10 +10
$41.95 - $47.95
BOGO 50% Off
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4.3 stars
A blonde woman in a floral bra is posed against a plain, light-colored background. A woman in a floral bra and underwear turns to smile over her shoulder against a plain, light background. QUICKVIEW
Comfort Bliss® Lightly Lined Full Coverage Bra
+ 10 +10 +10
$48.95 - $58.95
BOGO 50% Off
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4.0 stars
Comfort Bliss® Lightly Lined Balconette Bra Comfort Bliss® Lightly Lined Balconette Bra QUICKVIEW
Comfort Bliss® Lightly Lined Balconette Bra
+ 8 +8 +8
$54.95 - $58.95
BOGO 50% Off
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3.9 stars
A woman with dark, curly hair models a cream-colored bra with a delicate green and pink butterfly and foliage pattern against a plain, light background. A woman in a butterfly-patterned bra and underwear stands against a plain, light-colored background.
QUICKVIEW
Cotton Lightly Lined No-Wire Bra
+ 8 +8 +8
$48.95 - $54.95
BOGO 50% Off
Use Code OKWOW to Save More
4.0 stars
A smiling woman with blonde hair wears a cream-colored bra with a black floral pattern against a plain, light background. A woman in a floral bra and panties stands against a plain, light-colored background.
Available in Cups Up to H
QUICKVIEW
Cotton Boost Plunge Bra
+ 11 +11 +11
$49.95 - $55.95
BOGO 50% Off
Use Code OKWOW to Save More
3.8 stars
A woman with short, blonde hair and a leopard-print bra smiles gently against a plain, light background. A woman with short, blonde hair is shown from behind, wearing a leopard-print bra and underwear against a plain, light-colored background.
QUICKVIEW
Cotton Lightly Lined T-Shirt Bra
+ 7 +7 +7
$49.95 - $55.95
BOGO 50% Off
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3.7 stars
Comfort Bliss® Lightly Lined No-Wire Bra Comfort Bliss® Lightly Lined No-Wire Bra
Available in Cups Up to K
QUICKVIEW
Comfort Bliss® Lightly Lined No-Wire Bra
+15 +15 +15
$48.95 - $58.95
BOGO 50% Off
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4.1 stars
Curve Icon™ Boost Plunge Bra QUICKVIEW
Curve Icon™ Boost Plunge Bra
$58.95 - $62.95
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5.0 stars
soft cotton

30+ years of 5-star
reviews.

Shop Cotton

A woman with dark hair and a floral print bra is centered against a plain, light-colored background. A woman in a floral bikini poses against a plain, light background.
Available in Cups Up to K
QUICKVIEW
Comfort Bliss® Lightly Lined No-Wire Bra
+15 +15 +15
$48.95 - $58.95
BOGO 50% Off
Use Code OKWOW to Save More
4.1 stars
Curve Icon™ Perfect Coverage Bra QUICKVIEW
Curve Icon™ Perfect Coverage Bra
+3 +3 +3
$54.95 - $58.95
BOGO 50% Off
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4.8 stars
Comfort Bliss® Plunge Multi-Way Strapless Bra Comfort Bliss® Plunge Multi-Way Strapless Bra
Available in Cups Up to H
QUICKVIEW
Comfort Bliss® Plunge Multi-Way Strapless Bra
$66.95
BOGO 50% Off
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4.0 stars
Comfort Bliss® Lightly Lined Front-Close No-Wire Bra Comfort Bliss® Lightly Lined Front-Close No-Wire Bra QUICKVIEW
Comfort Bliss® Lightly Lined Front-Close No-Wire Bra
$56.95
BOGO 50% Off
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4.1 stars
Comfort Bliss

5 million+ sold
(and counting).

Shop Comfort Bliss®

Comfort Bliss® Lightly Lined Plunge Bra Comfort Bliss® Lightly Lined Plunge Bra
Available in Cups Up to H
QUICKVIEW
Comfort Bliss® Lightly Lined Plunge Bra
$54.95 - $58.95
BOGO 50% Off
Use Code OKWOW to Save More
4.2 stars
Comfort Bliss® Front-Close Lightly Lined Full Coverage Bra Comfort Bliss® Front-Close Lightly Lined Full Coverage Bra
Available in Cups Up to K
QUICKVIEW
Comfort Bliss® Front-Close Lightly Lined Full Coverage Bra
$62.95
BOGO 50% Off
Use Code OKWOW to Save More
3.5 stars
Comfort Bliss® Lightly Lined Multi-Way Strapless Bra Comfort Bliss® Lightly Lined Multi-Way Strapless Bra
Available in Cups Up to K
QUICKVIEW
Comfort Bliss® Lightly Lined Multi-Way Strapless Bra
$62.95
BOGO 50% Off
Use Code OKWOW to Save More
3.7 stars
Curve Icon™ Max Boost Plunge Bra QUICKVIEW
Curve Icon™ Max Boost Plunge Bra
$64.95 - $68.95
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4.4 stars
Smooth Lightly Lined Balconette Bra Smooth Lightly Lined Balconette Bra
Available in Cups Up to K
QUICKVIEW
Smooth Lightly Lined Balconette Bra
$46.95 - $58.95
$23.47 - $29.47
Select Styles 50% Off
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4.2 stars
Curve Icon™ Lace Unlined Balconette Bra Curve Icon™ Lace Unlined Balconette Bra
Available in Cups Up to K
QUICKVIEW
Curve Icon™ Lace Unlined Balconette Bra
$48.95 - $54.95
BOGO 50% Off
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3.8 stars
Smooth Boost Plunge Bra Smooth Boost Plunge Bra QUICKVIEW
Smooth Boost Plunge Bra
$58.95
BOGO 50% Off
Use Code OKWOW to Save More
3.6 stars
Comfort Bliss® No-Wire Nursing Bra Comfort Bliss® No-Wire Nursing Bra
Available in Cups Up to H
QUICKVIEW
Comfort Bliss® No-Wire Nursing Bra
$54.95 - $62.95
BOGO 50% Off
Use Code OKWOW to Save More
3.6 stars
Comfort Bliss® Lightly Lined Full Coverage Bra Comfort Bliss® Lightly Lined Full Coverage Bra QUICKVIEW
Comfort Bliss® Lightly Lined Full Coverage Bra
$52.95 - $58.95
$25.00
Clearance
4.2 stars
Comfort Bliss® Lightly Lined Balconette Bra Comfort Bliss® Lightly Lined Balconette Bra
Available in Cups Up to K
QUICKVIEW
Comfort Bliss® Lightly Lined Balconette Bra
$50.95 - $64.95
$19.98 - $25.00
Clearance
4.2 stars

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