Lane Style Cash

Formerly known as Real Women Dollars

Earn & redeem everywhere you shop us — outlets, too!

Shop & earn


Lane Style Cash


For every $50 purchase in stores & online*

Cash in & redeem


off $50 purchase


in stores & online**

How it works.

Shop & earn

You'll receive a $25 Lane Style Cash coupon for every $50 purchase during the "earn" timeframe. The more you spend on merchandise, the more Lane Style Cash you earn to redeem later.

PURCHASE: $50 $100 $150 $200 $250
EARN: $25 $50 $75 $100 $125

When you shop online, any Lane Style Cash earned will be shipped with your purchase. Be sure to look for it in your package!

Come back & cash in

Shop during the redemption timeframe and cash in a $25 Lane Style Cash coupon for every qualifying $50 purchase. And the more you spend on merchandise, the more Lane Style Cash you can redeem!


Stack up your savings! Redeem up to 10 Lane Style Cash coupons per order online (no limit in stores).

Need a reminder? We've got you.

TEXT CASHIN to 552255*** to get reminders and exclusive offers sent straight to your phone. Sign up for email to receive Lane Style Cash reminders, new fashion alerts and surprise deals.

Sign me up

Earn Lane Style Cash

*Earn a $25 Lane Style Cash coupon for every $50 spent on merchandise in Lane Bryant stores and Outlets or at during the earning period, January 24 through March 17, 2022. Valid for $25 off qualifying $50 purchases during redemption period, March 18 through March 27, 2022 . Not valid on Gift Cards and E-Gift Cards.

Redeem Lane Style Cash

**Valid on in-stock merchandise only. Not redeemable in closing stores or on SPANX® and other third-party brands at Not combinable with coupons, Doorbusters, and other store or site promotions of 40% off or higher. Redeem one $25 coupon for each $50 purchase (maximum of 10 coupons per transaction online). Qualifying amount is determined after allowable discounts and before taxes, shipping & handling. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. If eligible merchandise is returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Redeem in Lane Bryant Stores and Outlets or at March 18 through March 27, 2022 (until 11:59 p.m. PT online). Associates of Lane Bryant and other Ascena-owned companies not eligible.

Subscribe to text messages

***By texting CASHIN to 552255 you agree to receive recurring automated marketing messages from Lane Bryants to the mobile number provided at opt-in. Consent is not a condition of purchase. Message & data may apply. Full terms and conditions: Privacy Policy: Text HELP for Help. Text STOP to stop.

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