Lane Rewards FAQs
Why should I join Lane Rewards?1
Members of Lane Rewards earn Points towards Rewards to redeem on future purchases with or without a Lane Bryant Credit Card.2 The savings get even better the more you shop.
How do I join Lane Rewards?
It's free to sign up! You can sign up here, stop in to any one of our Lane Bryant or Lane Bryant Outlet stores and ask an associate, or call our customer service team at 1-866-886-4731. Provide a valid and unique phone number and email address to start earning with your first qualifying purchase.
Who can join Lane Rewards?
Lane Rewards is open to legal residents of any 1 of the 50 United States or D.C. who are the age of majority in their jurisdiction of residence. Unfortunately, international residents are not eligible to participate. Ascena associates may join the program. See full Rewards Terms and Conditions (lanebryant.com/help/loyalty-terms-and-conditions).
Points. Perks. Rewards.
How do I earn Points towards Rewards?
Earn Points on Earning Activities (which is defined and described in the full Terms and Conditions). For example, for Earning Purchases earn Points per $1 spent on qualifying purchases, which vary by tier. Earn an additional 5 Points per $1 spent when you use your Lane Bryant Credit Card.
When will I see my Points in my Account?
Rewards members will see Points in their account approximately 48 hours after an in-store purchase or Points for Earning Purchases at lanebryant.com, cacique.com or through Lane Bryant’s call center qualify for Points once all items have shipped, which means that items in the same transaction that are shipped separately will all qualify for Points after the final item(s) have shipped; and such Points will appear as available in your Program Account approximately thirty (30) days of the last item(s) shipped.
What does it mean if I see that there are pending Points on my account?
Points are placed in a pending status for approximately 30 days after they are earned. Any Points associated with an item that is returned, lanebryant.com/returns, will be deducted from the pending Points.
Do my Points ever expire?
Points earned will have a rolling 12-month expiration date. Therefore, Points accrued under this Program expire 12 months from the date they are earned. Points will be converted on a “first in, first out” basis, such that the first Points earned will be the first Points converted to a Reward.
Is there a limit to the number of Points I can earn?
No! There’s no limit to the number of Points you can earn, and the Lane Bryant Credit Card allows you to earn an additional 5 Points for every $1 spent on Earning Purchases.
How will the Points I earn be rounded?
Points will be rounded down to the nearest whole dollar amount of each qualifying purchase (e.g., a qualifying purchase of $5.61 made as a Silver Member, that’s 10 Points per $1 spent without use of a Lane Bryant Credit Card will earn fifty  Points).
Where can I see my Points balance?
Lane Rewards members are able to create an online account here using the phone number and email address, which matches their Rewards Account, or log into an existing online account where they will see their Lane Rewards Account dashboard. They can also check their balance in store at the register with any associate. Additionally, each month members will receive an email providing them with a Rewards Account summary including tier, current Point balance, available Rewards and number of Points away from the next Reward.
What items are excluded from earning Points?
Members do not earn Points on purchases of a gift card, but do earn Points upon redemption of a gift card. Points are not accrued for previous purchases, existing special orders, certain charity items, birthday services, gifts-with-purchase, giveaways, coupons, credit card payments, layaway items, processing charges, delivery surcharges, shipping and handling, taxes, or state and any other applicable governmental fees, and are calculated after deduction of any discounts.
How many points are required to earn a Reward?
3,000 Points equals a $10 Reward. If you earn multiple Rewards at a time, they will be combined into one (1) Reward.
How will I receive my Rewards?
Points are automatically converted to Rewards after they have vested for 30 days and meet the minimum fulfillment threshold. Those Points will be removed from your Rewards Account balance and the corresponding Rewards will be sent to you via email at the email address associated with your Lane Rewards Account, and accessible on your Program Account online (or by other means in our sole discretion). If you earn multiple Rewards at a time, they will be combined and included within one (1) email/certificate.
How many Rewards can be earned in one month?
There’s no limit on the number of Rewards that can be earned in a given month. However, each member is limited to the use of ten (10) Reward Coupon Codes per day, regardless of overall value.
Where can I redeem my Rewards?
Rewards can be redeemed in Lane Bryant and Lane Bryant Outlet stores, at lanebryant.com and cacique.com. In order to redeem your Reward in store, tell an associate you have an available Reward and provide the phone number and email address associated with your Reward Account.
Online redemption of earned Rewards requires being logged into your ‘My Account’ profile. In order to apply a Reward to your online order, log in to your online account and applicable Rewards will display. Don't have a ‘My Account’ profile? Create one here.
Do my Rewards expire?
Yes! Each Reward will expire as disclosed on each individual Reward and will be valid for a minimum of 30 days after it is issued. Be sure to spend them ASAP. After all, you earned them!
What impact does a return have on my Points and Rewards?
If you return a purchase for which you earned Points, the Points associated with your Program Account will be reduced by the number of Points equivalent to the amount of the refund you receive. In the event of an even exchange, any Points earned in association with the original purchase will remain. In the event of an exchange of an item of lesser value, the difference in value from your original purchase will be deducted from your Program Account. Such deductions may result in a negative Points balance, in which case, any Points you earn will be applied to reduce that balance and your Points will not be converted until you again have a positive balance.
How do I upgrade to the next tier?
Spend at least $350 within a calendar year to achieve Gold status or $800 within a calendar year to achieve Platinum status and your upgrade will be effective immediately upon reaching the spend threshold.
Where can I see my Rewards Account activity?
Lane Rewards members are able to create an online account here, or log in to an existing online account where they will see their Lane Rewards Account dashboard. The dashboard displays current tier, available Rewards, Points balance and number of Points needed for the next Reward. If your online account is missing your Rewards balance, make sure that the email address and phone number for your online account match your Lane Rewards Account. You can also check your balance in store at the register with any associate. Additionally, at the beginning of each month, members will receive an email providing them with an Account summary including tier, current Point balance, available Rewards and number of Points away from the next Reward.
Can I merge Rewards Accounts?
You will need to contact our Customer Service team at 1-866-886-4731 in order to merge Rewards Accounts.
How do I update my email address or phone number associated with my Rewards Account?
One way to change your email address or phone number is to simply log in to your online account and update your information under My Account. You can also call our Customer Service team at 1-866-886-4731.
How do I cancel Lane Rewards?
You can cancel your participation in the Lane Rewards Program by calling Lane Bryant customer service team at 1-866-886-4731. If you cancel your participation in the Lane Rewards Program you will no longer earn Points and Rewards or other program benefits. Your unused and unexpired Points and Rewards will be forfeited.
1 The Lane Rewards Program is provided by Lane Bryant, Inc. Program terms are subject to change. See full Rewards Terms & Conditions, including other eligibility requirements, at lanebryant.com/help/loyalty-terms-and-conditions.
2Subject to credit approval. The Lane Bryant Credit Card is issued by Comenity Bank. In order to receive credit card benefits associated with the Lane Rewards program in store, you will be required to supply the email address and phone number associated with your Lane Rewards program and use your Lane Bryant Credit Card on qualifying purchases.
Lane Bryant Credit Card Accounts are issued by Comenity Bank.